If you shop at Coles or Woolworths, scanning your loyalty card every week, chances are you’re constantly disappointed with the lack of meaningful rewards.
The reason for this is that supermarket loyalty programs are not actually designed to reward loyal customers at all. They’re designed to encourage customers to shop more often and to spend more. They are also set up to encourage you to scan your card every time you shop. This way, the supermarket can collect as much information about you as possible.
Loyalty programs just love getting data about you and your shopping habits. This information is then used to send you targeted specials, such as bonus point offers.
But targeted offers are not a bad thing. Indeed, targeted offers are where the real value lies in supermarket loyalty programs! The trick to maximising the value of supermarket loyalty programs is to maximise these offers. While you may earn 1 point per dollar on your regular spend, some targeted offers award up to 50 points per $1 spent.
The targeted offers sent out by supermarkets are tailored to individual customers, based on data the supermarket collets about their spending habits. For example, if you usually spent $70 per week at Coles, they might offer you 1,000 bonus points for spending $100. However, if you usually spent $150, they might offer you 1,000 bonus points for spending $180.
So, the trick to maximising these bonus offers is to trick the system. Make the supermarket think you’re being disloyal and spending less! By doing this, you can earn thousands more points without actually spending a cent more at the checkout!
Learn more about this trick, and our simple strategies for maximising your targeted offers HERE.