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Everyday Rewards is the Woolworths loyalty program. Previously branded as Woolworths Rewards, members can earn points on purchases with Woolworths and the many other program partners in return for supermarket savings or Qantas points.
As with most loyalty programs, you need to join (it’s free!) before you can start earning the promised rewards. When shopping you scan your membership card, either physical or digital, to earn Everyday Rewards points.
At a minimum, you’ll earn one Everyday Rewards point for every $1 spent at Woolworths. You can also earn points, at varying rates, at the many other retailers that make up the Everyday Rewards program.
But the major benefit of this program lies in the bonus points offers. By maximising these offers, you can earn far more than a point per dollar – letting you earn Qantas points or money off your shopping much faster!
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Everyday Rewards partners
As well as at Woolworths supermarkets, you can earn Everyday Rewards points when shopping and scanning your “EDR” card at partners such as Big W, BWS and Ampol.
Here’s a full list of stores where you can earn Everyday Rewards points:
| Retailer | Base earn rate |
|---|---|
| Woolworths | 1 point per $1 |
| Big W | 1 point per $1 |
| BWS | 1 point per $1 |
| EG Ampol | 1 point per $1 |
| Bupa | Varies |
| Ampol | 1 point per $1 |
| Origin Energy | 5,000 points on sign-up |
| SuperPharmacy | 1 point per $1 |
| Healthylife | 1 point per $1 |
| PetCulture | 1 point per $1 |
| Marley Spoon | 1 point per $1 |
| Dinnerly | 1 point per $1 |
| Woolworths Metro/Metro60 | 1 point per $1 |
| MyDeal | 1 point per $1 |
What can you do with Everyday Rewards points?
Everyday Rewards points can be redeemed for money off your Woolworths shopping or converted to Qantas Frequent Flyer points.
You can choose your preferred reward option by setting your Rewards Choice on the Everyday Rewards website or in the App.
2,000 Everyday Rewards points are worth $10 off your next eligible Woolworths shop. Alternatively, they can be converted automatically into 1,000 Qantas points. If choosing Qantas points, you’ll need to link your Qantas Frequent Flyer membership number on the Everyday Rewards website or App.
The third choice is “banking” your Everyday Rewards points for Christmas (or any other future time).
Note that Everyday Rewards points expire if you do not have any activity on your account (i.e. earn or use at least one point) for 18 months. If you have a temporary card, points will expire after six months of inactivity.
Is it better to convert Everyday Rewards points to Qantas points?
At this conversion rate, if you choose to earn Qantas points, you’re effectively paying 1 cent per point (since you’re giving up a $10 saving to earn 1,000 Qantas points). This could be worthwhile if you’re able to get more than a cent per point in value out of your Qantas points – for example, by redeeming your Qantas points for valuable reward flights or upgrades.
But if you’re most interested in saving money off your shopping, you may be better off opting in to Automatic Savings or the “Bank for Christmas” options. That’s because, when using Qantas points to purchase gift cards, you’ll get less than one cent of value per point.
You can switch your Rewards Choice at any time to better manage your goals. If you already have sufficient Qantas points or are finding them difficult to redeem, you may decide to switch to money-off your shopping.
Qantas Points Club
Any Everyday Rewards points that you convert to Qantas points will count towards Qantas Points Club membership. This provides benefits including wine & hotel vouchers, Qantas Club lounge invitations and the ability to earn status credits on Qantas Classic Flight Reward bookings.
If you’ve already qualified for Qantas Points Club in your current Qantas Frequent Flyer membership year, you might want to “bank” your points until your Qantas membership year clicks over. That way, they’ll be counted toward your Points Club qualification for next year.
To do this, choose “Bank for Christmas” as your Rewards Choice in the “My Account” menu. Then, switch back to Qantas Points after your Qantas membership year resets and your entire saved balance of Everyday Rewards points will be converted into Qantas points within 24 hours. But beware that Qantas will prompt you to use your banked points at the checkout if shopping at Woolworths in December.
How to earn extra Everyday Rewards points
The point of a loyalty program is to build and reward loyalty. Everyday Rewards wants you to shop at Woolworths and its partners more often, and to spend more with each shop. That enticement comes in offers to boost your Everyday Rewards points.
Your task is to choose which “Booster” offers to accept, to boost your points without blowing your budget on household spend.
Most offers need to be activated, so it pays to check for Boosters and to plan your shop ahead of time. You can elect to receive these as email communications. If you ticked this box on joining, you will know by the volume of offers in your inbox! If this influx is too much, you can opt out of emails and use the Everyday Rewards app to track and activate Booster offers.
The app is available to download for your phone or tablet from the Apple App Store or Google Play. But it is worth waiting to take this step, as you may receive an offer of bonus Everyday Rewards points for downloading the app!
Here are the different types of Booster offers you might expect to receive…
Points Boosters
The first booster offers for new members are generally the generic ones, which may – or more likely, may not – be useful to you. Examples include bonuses for joining Bupa Healthcare, signing up to an Origin plan or purchasing a Woolworths Insurance policy.
A more useful offer might be a 7x points offer on clothing or household purchases at Big W. Or a Woolworths offer of 5x or 10x points for shopping a specific brand or supermarket department. Points Boosters for the fresh produce or chilled/dairy sections don’t lend themselves as well to a big shop as, say, a 5x points offer on freezer or pantry products. I stock-up on these when there’s a good points booster attached.
Weekly Boosters
These are offers of bonus points on individual products, selected for you from items you have previously purchased. Some you may have bought as a once-off, others may be on your weekly shopping list and therein lies the value. Check the “see details” for terms and conditions; you may be able to buy multiples of non-perishable pantry items for a big points boost.
As these are based on your previous purchases, it can take time and regular shopping before you build a useful list. They’re reviewed and renewed weekly but some items repeat week after week. The number offered varies from a single item up to eight, ten, twelve, fifteen or even twenty items.
Targeted offers
As per the title, these offers are targeted to individual shoppers based on their shopping history. Have I mentioned yet how Woolworths build a detailed database of your spending habits? To encourage you to shop more often – or to return to Woolworths if your absence is noted – you may receive a targeted offer to earn a bunch of points for spending a specific sum on money over one, two or four weeks.
Some examples of recent targeted offers include:
- Spend $110 in one or more shops, earn 1,200 bonus points
- Spend $90 in each of 2 weeks, earn 4,500 bonus points
- Spend $155 in each of 4 weeks, earn 13,000 bonus points
There’s lots of discussion about these offers on the Australian Frequent Flyer forum.
Ironically, these targeted offers are often better if you haven’t shopped at Woolworths for a while or usually spend a low amount! That’s because the supermarket feels it needs to do more to attract your business than it does for someone who regularly shops at Woolies anyway.
Make sure you read the terms and conditions on all offers. Some general exclusions include spend on gift cards, smoking products and delivery charges, but others may apply and there is considerable frustration in chasing a four-week offer only to discover you missed out on the week 3 spend due to the fine print.
That said, you can earn a huge amount of Everyday Rewards points by buying certain types of gift cards during special promotions!
Cycling between accounts
If you have an Everyday Rewards account and always shop at Woolworths, it’s likely you will be encouraged to spend more with offer targets above your usual budget.
For example, if you usually spend only $40 per week, you might receive an offer to spend $50 each week for two weeks to receive 3,500 bonus points. In other words, spend an extra $10 x 2 = $20 to earn $17.50 off your next shop. Although, let’s face facts, you won’t spend $100 exactly but somewhere above $100!
The better offers are used to encourage you back if you’ve stopped shopping at Woolworths… or if Everyday Rewards believes that you have.
You can give Woolworths’ algorithm this impression by cycling your shopping between supermarkets. You may also have a Flybuys account sending you enticing offers to shop at Coles. Or, you may like to support your local IGA. By spreading your shopping between different stores, each will think your weekly household grocery spend is lower than it really is.
You can also sign everyone in your household up for their own Everyday Rewards account, rather than using one combined account.
If you have an Everyday Rewards account in your name and one in your partner’s name, you can use both cards strategically to encourage better offers. When the targeted offers on your card get too high, reduce your spending on that card or put it away altogether. If there are no useful offers on your partner’s account, don’t scan either card – and pay using a credit card that’s not associated with either Everyday Rewards account (or even cash) so that Woolworths can’t link that spend to you.
In time, you should start receiving better offers that encourage you back to Woolies!
Everyday Extra
Everyday Extra is a paid subscription service attached to Everyday Rewards. The major benefits include:
- 10% discount on one Woolworths shop per month.
- 10% discount on one Big W shop per month.
- 3x points on base points on all Woolworths and Big W shops.
- Subscriber only free perks and bonus offers.
The perks and bonuses vary in usefulness and value, but the 3x points is a big earning bonus even before the discounts!
The cost is $7 per month or $59 for an annual subscription. As with everything, there are terms and conditions and exclusions to read, but you can sign up for a free 30-day trial to judge the value for your household.
Everyday Pay
Everyday Pay is the latest addition to the Everyday Rewards app, combining your Everyday Rewards card and payment in the one QR scan.
You can load credit cards and some gift cards onto Everyday Pay and combine them to pay in one transaction. Bonus points offers are encouraging the use of this relatively new addition to Everyday Rewards. A current booster is for 3x points when paying twice with Everyday Pay.
A word of warning: feedback from the AFF community on Everyday Pay has been mixed, to say the least. For some it has been a ‘total fail’ while others have found the platform integrates Woolworths gift cards better than its predecessors.
