AFF Editorial Policy
Australian Frequent Flyer has been Australia’s largest frequent flyer and travel community since 1998. As well as our forums being a great resource for Australian travellers, you may notice that we publish daily articles on our home page. These articles also appear in the twice-weekly Frequent Flyer Gazette newsletter and on the AFF Facebook page.
Australian Frequent Flyer is a website for people who want to get more out of their travel and loyalty programs. We know that AFF members aren’t your typical travellers. That’s why our editorial content is not just a regurgitation of what you’ll find in the mainstream media.
We report independently on airline and loyalty program news. We don’t just copy and paste press releases. We aim to ensure our content is well-informed, accurate and gives the full picture.
We acknowledge our sources and don’t rip off other people’s work.
Australian Frequent Flyer is also an advocate for travellers and members of loyalty programs, including frequent flyer programs and credit card rewards programs. We’ll help you to get more out of loyalty programs by highlighting special offers and ways to maximise their value. But we’ll also tell you if something isn’t right.
We’re not here to bash airlines – or any organisation, for that matter. We present a balanced mix of informative articles about lots of different issues. The most important thing to us is that you get the facts.
Finally, we aim to ensure our reviews are fair and unbiased. Our reviews are not advertorials. We usually pay for our own flights but if the writer happened to travel as a guest of an airline, we’ll disclose this – and it will not influence our opinion.
That’s our commitment to you.