How to Maximise Coles Flybuys & Woolworths Rewards Points

The Coles Flybuys & Woolworths Everyday Rewards programs can turn your weekly grocery shop into flights around the world… if you know how to maximise the value. There are some serious perks available to Coles & Woolworths shoppers, but you need to know how to game the system. For example, there are Flybuys hacks to earn free flights for shopping at Coles.

This guide will show you how to earn up to 50x more points for your grocery shop, and how to redeem your Flybuys points & Woolworths Rewards points for high-value rewards!

Earning More Points

Both supermarkets’ programs award 1 point for every dollar spent. After earning 2,000 points, you’ll get $10 off your shopping. That’s equivalent to a discount of just 0.5%, which isn’t superb value.

But by gaming the system, you can earn as many as 100,000 Flybuys points for your $2,000 Coles spend. That’s almost enough points for 3 return trips to New Zealand!

Flybuys and Woolworths Rewards may be “loyalty” programs. But in reality, they are NOT actually designed to reward loyalty! Rather, they are designed to entice you to shop more often and spend more.

Both loyalty programs send targeted offers to their members. These targeted offers can be extremely generous, and it’s in these offers that the true value in Flybuys & Woolworths Rewards lies.

Most targeted bonus offers are sent by email, but you may also get offers on your receipts or in the mail. These offers are tailored to individual customers based on their spending habits. They generally try to entice you to spend a little more than the supermarket thinks you normally do. For example, a shopper that regularly spends $200 per week on groceries is likely to get an offer of bonus points for spending $250. But a shopper that occasionally spends $30 might receive an incentive to spend just $40.

By spending smaller amounts per shop, and scanning your loyalty card less frequently, you can “trick” the supermarket loyalty programs into sending you better offers!

Coles regularly sends offers such as “spend $50 per week for 4 weeks, and receive 10,000 bonus Flybuys points. With this deal, you would receive 10,200 Flybuys points for spending just $200 at Coles. Woolworths also sends similar offers, although the Coles bonuses are generally more generous.

Redeeming Woolworths Rewards Points

There are two ways to redeem Woolworths Rewards points. You can either enjoy savings at the checkout, or transfer them to Qantas.

2,000 Woolworths Rewards points (worth $10) convert to 870 Qantas points. If you’re planning to use the Qantas points to for flights or upgrades, this is probably good value. Otherwise, you may be better off taking the $10 Woolworths discount.

Redeeming Coles Flybuys Points

2,000 Flybuys points are worth $10 off your shop at Coles. But there are many other ways to redeem Flybuys points.

Flybuys has an extensive rewards store selling everything from toasters to gift vouchers. Regardless of how you spend your points, your Flybuys points will be worth exactly half a cent.

But you can get greater value by converting your Flybuys points to the Virgin Australia Velocity frequent flyer program! It also used to be possible to transfer Flybuys points to Etihad Guest miles, but this partnership recently ended.

Transferring Flybuys Points to Virgin Australia Velocity

You can transfer Flybuys points to the Velocity Frequent Flyer program. 2,000 Flybuys points are worth 870 Velocity points.

Velocity points can be redeemed for flights & upgrades on Virgin Australia. You can also use Velocity points to book flights on Virgin’s partner airlines. These include Singapore Airlines, Etihad Airways, Delta, Hawaiian Airlines and South African Airways.

Bonus tip: Virgin Australia offers 15% bonus points on transfers from Flybuys to Velocity on a regular basis. Keep an eye out for a promotion!


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Clifford Reichlin
Motivated by his passion for travel, desire to get a "good deal", and desperately wanting to escape the corporate world, Clifford founded the Australian Frequent Flyer back in 1998. He still owns and actively manages the website.
Originally from Cape Town, Clifford moved to Australia in 1991 and joined Ansett Australia as a Business Analyst. This introduced him to the Airline Industry which he has been passionate about ever since. When not travelling or managing AFF, he can found in Melbourne's Bayside suburbs.
You can contact Clifford at [email protected]