Qantas Reveals New Logo, 787 Seats

qf-787Qantas has unveiled its Boeing 787 cabin configuration, along with a brand new logo and aircraft livery.

The 787 Dreamliner, which enters service in late 2017, will feature 42 Business Suites, 28 Premium Economy and 166 Economy seats. The Business Suites will be similar in design to the current Airbus A330 suites, with a 1-2-1 configuration. Every seat in Business will have direct aisle access and transform into a fully-flat bed.

Premium Economy will feature a 2-3-2 configuration. Although the final design will not be revealed until next year, Qantas promises that its Premium Economy product will be “revolutionary”.

Meanwhile, Economy will feature 3-3-3 seating. Each Economy seat will come with a “foot net”, as well as a large high-definition entertainment screen. Passengers at the back of the plane will also enjoy 32 inches of seat pitch – an inch more legroom than on the A380. But the seats will be narrower than on the A380, at just 17.4 inches in width. This detail concerns a number of members

The Boeing 787 was designed to be 8-abreast, while providing a 9-abreast option for low-cost airlines. For Qantas, a premium carrier which is going to use the aircraft on ultra long-haul routes, to take the low-cost carrier 9-abreast configuration is poor to say the least.

As part of last week’s media event, at which a number of AFF members were in attendance, Qantas also revealed a brand new logo and aircraft livery. The typeface on the logo has changed, as has the design of the kangaroo. Our members’ opinions over the new logo are mixed:

That logo/font is a shocker. The last one was mint!

To be honest, I don’t mind the new typeface. I think the logo will probably look dated in a few years, but the typeface is nice (IMO).

The Roo looks like it got into a drunken fight, smashed in the nose and hit over the head with a frying pan.

The last change to Qantas’ logo was only nine years ago. This was so recent, in fact, that some aircraft are still flying in the pre-2007 livery. Nonetheless, the process of re-painting the Qantas fleet again is already underway. One A330-300 aircraft is already flying in Qantas’ new livery, having completed its first passenger flight to Singapore last Thursday. Qantas has promised to update the rest of the fleet by 2020.

Qantas’ first Boeing 787 routes are expected to be announced later this year, with the first international flights on sale by Christmas.

Join the discussion HERE.


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Matt Graham
The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to over 60 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil, New Zealand & Kazakhstan. His interests include economics, aviation & foreign languages, and he has a soft spot for good food and red wine.

You can contact Matt at [email protected]