Last week, Woolworths’ Everyday Rewards loyalty program officially launched in Tasmania. It will eventually replace the Frequent $hopper Club, which will be discontinued on or shortly after 31 December 2020.
Everyday Rewards is the newly relaunched version of Woolworths Rewards, which was not previously available to Tasmanian residents. Everyday Rewards members can earn points at Woolworths, Big W, BWS and other affiliated stores, which can then be redeemed for Qantas Frequent Flyer points or grocery discounts.
Are you currently a member of the Frequent $hopper Club in Tasmania? Here’s what you need to know about switching to Everyday Rewards…
Transition from Frequent Shopper Club to Everyday Rewards
From 29 July 2020, it was no longer possible to join the Frequent $hopper Club (FSC) as a new member. Existing members can continue to earn points with this program for at least the rest of the year – and points saved up for Christmas are safe – but the program will eventually be discontinued.
If you choose to join Everyday Rewards, and quote your Frequent $hopper Club number, your existing FSC points will be transferred across and their full value retained. If you have any stored Woolworths Dollars on your FSC account, these will be transferred at a 1:1 rate to your new Everyday Rewards account. And if you have an outstanding Frequent $hopper Club points balance of less than 1,000 points, your points will be doubled when being converted to Everyday Rewards points. For example, 900 FSC points would become 1,800 Everyday Rewards points. (Both amounts are worth the equivalent of a $9 saving at Woolworths.)
If you don’t join Everyday Rewards before Frequent $hopper Club is discontinued, your outstanding FSC balance will be converted to a Woolworths gift card and mailed to you in early 2021. The Frequent Shopper Club website has more information about how this will work.
In the meantime, Tasmanian Frequent $hopper Club members can choose to either continue earning FSC points for the rest of 2020 or switch to Everyday Rewards now. You cannot earn points with both programs.
If you already happen to have a Woolworths Everyday Rewards account from the mainland, you can contact Frequent Shopper Club to have your accounts linked. Your FSC points will then be transferred to your Everyday Rewards account and your FSC account will be closed. Transfers may take up to 14 days.
What’s the difference between Everyday Rewards and Frequent Shopper Club?
There are a few key differences between Woolworths’ Everyday Rewards and the Frequent $hopper Club.
The main disadvantage of using Everyday Rewards is that you’d need to earn 2,000 points to get a $10 discount off your shopping. With Frequent $hopper Club, 1,000 points is equal to a $10 discount.
But there are two key advantages to using Everyday Rewards. Firstly, you can choose to convert your points to Qantas Frequent Flyer points instead of Woolworths vouchers. 2,000 Everyday Rewards points are worth 1,000 Qantas points. If you choose to convert to Qantas points (you’ll need to opt-in to this online), your Everyday Rewards points will automatically be transferred to Qantas within 24 hours, each time you earn 2,000 points.
The other key advantage of Everyday Rewards is access to generous “booster” offers. It’s true that Frequent $hopper Club points are nominally worth double the value of Everyday Rewards points. But this doesn’t take into account that it’s much easier to earn large amounts of Everyday Rewards points.
With Everyday Rewards, you’ll receive regular, targeted “boosters” of up to 10x points. These vary and are sent regularly via email or through the Everyday Rewards App. For example, a booster may be offered if you spend over a certain amount or purchase particular types of products when shopping at Woolworths or another program partner. By using these offers cleverly, you can earn significantly more points than you would otherwise with the Frequent $hopper Club!
You can see what offers other Everyday Rewards members are being sent on the Australian Frequent Flyer forum.
The other notable difference is that you won’t be able to pool points or offers between family members with Everyday Rewards. Woolworths says that you can link your Everyday Rewards card with other family members to share fuel discounts. But we’d suggest a far better strategy is for each household member to open their own account. That way, you’ll increase your chances of someone in your household getting a great “booster” offer.
It’s true that the Frequent $hopper Club also offers 10% bonus points to seniors, and double points for one day each month. But with the boosters, the overall earning potential is far greater with Everyday Rewards. The ability to convert points to Qantas Frequent Flyer is an added sweetener.
Join the discussion on the Australian Frequent Flyer forum: Do Tasmanian Woolworths customers really prefer the “Frequent $hopper Club”?