Traditionally, the Coles Flybuys program has been more generous with its targeted offers than Woolworths Rewards. But Woolworths Rewards seems to have picked up its game recently.
In October 2019, Woolworths Rewards increased the number of Qantas Frequent Flyer points that can be earned for shopping at Woolworths. Instead of 2,000 Woolworths Rewards points converting to 870 Qantas Frequent Flyer points, the same amount is now worth 1,000 Qantas points. Conversions also now happen within 24 hours, rather than every 3 months.
Well, it seems that Woolworths has also now made improvements on the earning side. Although targeted bonus point offers were few and far between during that strange period of COVID-19 panic buying, the offers have really picked up since the end of April. Many Australian Frequent Flyer members have reported receiving generous offers of bonus points since then for meeting spend targets at Woolies.
I’ve also received generous offers of bonus points from Woolworths Rewards during May, including two consecutive offers of 6,000 points for spending $80 across two weeks. (That’s equivalent to 3,000 Qantas Frequent Flyer points each fortnight.)
That’s in addition to the current offer of 10 Qantas status credits for every 2,000 Woolworths Rewards points converted to Qantas points until the end of June 2020, up to a maximum of 50 status credits. There have also been some good bonus point offers on gift cards purchased at Woolworths recently.
On top of that, many Woolworths Rewards members were offered 3,000 bonus points last month just for downloading the new Woolworths Rewards App. This week, Woolworths also sent out targeted offers of 3,000 points for subscribing to Woolworths Online Delivery Unlimited (which also comes with a 30-day free trial).
Sadly, Tasmanian Woolworths customers have been excluded from these offers until now because a different loyalty program operates in that state. But Woolworths has confirmed that it will roll out Woolworths Rewards in Tasmania later this year.
It seems Woolworths Rewards has woken up to the importance of a rewarding loyalty program in its fight against Coles. Coles once had a clear edge with its Flybuys program, but Woolworths has picked up its game. Let’s hope there is more of this to come!
Join the discussion on the Australian Frequent Flyer forum: Woolworths Rewards Targeted offers