Flybuys Chief Operating Officer Phil Hawkins knows a thing or two about loyalty programs. He was with Flybuys right back when the Australian loyalty program launched in 1994!
In Episode 47 of the AFF on AIR podcast, Phil Hawkins joins Matt Graham to discuss all aspects of the Flybuys program including its partnership with Velocity Frequent Flyer and why targeted offers are so critical to the program’s success. Ever wondered why Flybuys sends free products to members, or what happened to the Flybuys Max subscription trial? Find out this and lots more in this podcast.
In the fortnightly news round-up for this episode, Matt also talks about the current woes beleaguering Virgin Australia. The airline has just lost its CEO, the unions don’t trust the new owner and staff are taking sick leave because they’re sick of dealing with Business class passengers unhappy over receiving two-minute noodles as an in-flight meal. What will Virgin’s new owner Bain Capital, quite possibly now the most hated private equity firm in Australia, do next?
Listen now to AFF on AIR Episode 47: “Flybuys Loyalty Program”
You can also view the episode notes. If you’d like to discuss this episode, ask Matt a question or suggest a topic for a future episode, you can join the discussion on the AFF on Air Discussion thread.
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