ZIPAIR Boeing 787 “Full-Flat” Business Class Review

ZIPAIR Boeing 787 at Narita Airport.
ZIPAIR Boeing 787 at Narita Airport. Photo: Wilson McTaggart.

A relatively new entrant to the low-cost carrier market, ZIPAIR only began flying passengers in 2022 after COVID-19 delayed their launch plans. The airline is a low-cost subsidiary of Japan Airlines, solely flying international routes.

ZIPAIR currently operates a fleet of eight Boeing 787s from its base at Tokyo’s Narita Airport to various destinations within Asia and North America.

The airline’s Boeing 787s are fitted with 272 Economy seats and 18 “Full-Flat” seats. Many of ZIPAIR’s low-cost competitors also offer a more premium offering over Economy, such as Jetstar Business, ScootPlus or AirAsia’s Premium Flatbed. On those low-cost carriers, the seats are not quite to the same standard as Business Class on full-service airlines. But you do get benefits such as extra luggage or complimentary meals.

ZIPAIR’s Business Class, termed “ZIP Full-Flat”, takes a completely different approach. You pay only for the seat and 7kg of carry-on luggage – and have to add everything else on, from food to checked luggage. However, the seat is a fully lie-flat bed with direct aisle access!

I recently needed to get from Tokyo to Manila in order to position for a cheap Business Class flight to Europe, and ZIPAIR piqued my curiosity. Join me as I review the seat and service on ZIPAIR’s Boeing 787 “Full-Flat” Business Class.

Flight Details

Flight numberZG95
RouteTokyo – Narita (NRT) to Manila (MNL)
Aircraft typeBoeing 787
Class of travelBusiness Class
Seat number3K
On-time performanceWe arrived on time
Star rating3.5 stars out of 5

The route

ZG95 Flight Route

Flight Cost

The base price for “ZIP Full-Flat” Business Class for Tokyo to Manila was JPY49,010 (~AU$492). For context, the price for a normal Economy Class seat for my flight was JPY31,400 (~$AU313).

As mentioned above, ZIPAIR only includes the seat and a carry-on bag in the base price. However, the selection of extras you can purchase was the most extensive of any airline I’ve seen!

As such, I also added on the following:

  • JPY1000 (~AU$10) for seat selection
  • JPY1600 (~AU$16) for lounge access
  • JPY3000 (~AU$30) for 8kg extra carry-on luggage
  • JPY1600 (~AU$16) for an onboard meal.

This took the total cost to JPY56,210 (~AU$564) for my ZIPAIR Full Flat experience.

There were also some more unique items available for purchase:

  • Priority check-in/luggage delivery
  • Amenity set, including a blanket, slippers, an eye mask and neck pillow
  • A range of sweet snacks such as banana-flavoured KitKats and artisan chocolates
  • Women’s underwear, hair serum and sunscreen

Airport Experience

ZIPAIR have both check-in desks and self-serve kiosks. Most customers were using the self-serve kiosks so there was no line for the check-in desks, making it a super-fast experience.

ZIPAIR Check-in desks Narita Airport.
ZIPAIR Check-in desks Narita Airport. Photo: Wilson McTaggart.

Security wasn’t open until 7am, although I’d checked in about 30 minutes prior. There was already a lengthy queue and a long wait before I was able to pass immigration.

My lounge access add-on gave me access to the TraveLounge Narita. This lounge has since closed, but ZIPAIR now uses the Narita Premier Lounge instead.

TraveLounge Narita Entrance
Entrance to the TraveLounge Narita. Photo: Wilson McTaggart.

The first thing I noticed was that I actually paid more to ZIPAIR for the lounge than what they charge for entry at the door! It turns out that my lounge pass also included a free dessert, so I got a chocolate cake. All food except for some small snacks was available for a fee.

Food items available at TraveLounge Narita
All free items on offer at TraveLounge Narita. Photo: Wilson McTaggart.

The lounge had some decent views, and nice seating areas. During the entire time I was there I only saw one other person, so it ended up being a peaceful place to spend the time before my flight.

Seating layout TraveLounge Narita
TraveLounge Narita seating layout. Photo: Wilson McTaggart.

I headed over to the gate for boarding about 40 minutes prior to departure. Boarding was orderly, with those needing assistance called first. The next call was for ZIPAIR Business Class customers and those in groups A-E.

The Hard Product

ZIPAIR’s Business Class cabin consists of five rows of seats in a 1-2-1 configuration. The seats are all lie-flat, reverse herringbone seats – the same basic seat as KLM’s brand new Boeing 777 Business Class, but without a door.

ZIPAIR Boeing 787 Business Class seat
ZIPAIR Boeing 787 Business Class seat. Photo: Wilson McTaggart.

There were a few different storage compartments available, with suitable places for my laptop and phone, as well as associated cables.

I chose seat 3K, a window seat on the right side of the cabin. When laid flat the leather seat was comfortable, with plenty of space in the footwell.

ZIPAIR Business Class footwell
ZIPAIR Business Class footwell. Photo: Wilson McTaggart.

The cabin was basic and honestly a little sterile despite the pink mood lighting. The centre storage bins were missing, likely due to a crew rest above – these planes also do trans-Pacific legs!

Each seat has a power outlet, USB 2.0 charging port and buttons on a small console, to adjust the recline. Instead of an entertainment screen, ZIPAIR installed a literature pocket.

ZIPAIR Business Class literature pocket
ZIPAIR Business Class literature pocket. Photo: Wilson McTaggart.

As a substitute for seatback entertainment, ZIPAIR offers free Wi-Fi to all customers, as well as a limited selection of content available for streaming. This includes about 10 movies and an in-flight map, as well as some other Japanese content.

Screenshot of ZIPAIR's inflight entertainment options
ZIPAIR inflight entertainment options. Screenshot from ZIPAIR website.

The Wi-Fi speeds were actually not bad with a 2.5Mb download speed. That was more than enough for internet browsing, although it did struggle with streaming content in HD.

ZIPAIR’s Business Class cabin and seat definitely felt a step above a low-cost carrier, except for the lack of seat-back entertainment. Although in my opinion, free and decent Wi-Fi more than made up for it!

The Soft Product

ZIPAIR doesn’t offer any amenities for free. As above, you can purchase an amenity kit including blankets and pillows.

You could order various products in-flight, with a far greater range available on-board than what was available for pre-purchase. Items available included Pringles, instant noodles, ice cream, beer and whisky.

I pre-ordered a pork katsu-don, which was served on a single tray about an hour after takeoff. This also came with a bottle of water.

ZIPAIR pork katsu-don meal
ZIPAIR’s pork katsu-don meal. Photo: Wilson McTaggart.

Unfortunately, the meal was a bit soggy and didn’t have much flavour to it at all. It was a disappointing end to a Japan trip full of good food!

After the meal service, the cabin crew applied the window dimmers to their maximum level. I honestly don’t understand why the crew take full control of the windows on a day flight.

Apart from take-off and landing checks, and the delivery/removal of my food, the crew didn’t interact with me at all. For me, that’s not necessarily a bad thing – when interacting, they were polite and efficient. They were also very prompt when answering the call buttons of others in the cabin.

ZIPAIR Boeing 787 Full-Flat Business Class
  • Airport Experience
  • Hard Product
  • Soft Product
3.5

Final thoughts

ZIPAIR’s “Full Flat” Business Class on the Boeing 787 is a product unlike anything I’ve ever experienced. On one hand, a competitive reverse herringbone seat with direct aisle access and free Wi-Fi is better than what some full-service carriers offer. On the other hand, the soft product is much more Economy-like, and the lounge option provided was pretty average.

All in all, I value seat comfort and good Wi-Fi very highly, and thus would definitely recommend ZIPAIR’s “Full Flat” Business Class, especially at such a competitive price point.

 

You can leave a comment on the Australian Frequent Flyer forum.

Wilson's love of travel started from a young age, but his love for points developed after figuring out ways to travel on a gap year for less - leading naturally towards Australian Frequent Flyer! Wilson's hobbies include skiing, cricket and planning trips, both with and without points.

Wilson posts on the AFF forum as @WilsonM.
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For only $130-ish or so more to get from Zipair Y product to its J herringbone layout, seems like a pretty reasonable price, I am hoping that JQ downguaging its CNS-JPN services to A321XLR's would encourage Zipair to fly to either NRT-CNS or NRT-OOL and that would be a game-changer although the strong AUD at the moment would need to change. I also expect that Zipair might look at maybe NRT-DPS in the future? Inbound tourism into Japan is booming, so this looks to be a reasonable and possibly even profitable med-long range LCC model.

The Y class 9 abreast in a B787 with 31" seat pitch does not sound very appealing for longer flights, but that herringbone J class is decent if its priced realistically, which was the case in your flight Matt. I see that they are talking about the next two B788 deliveries having increased seat count in J so its obviously popular.

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As my NA friends puts it, Zipair is the first LCC to fly Transpacific direct to Japan from NA. They've never experienced "cheap" Japan flights like we do with say JQ.
So there's huge demand there even for economy and bad timings.

For the Asia routes, the J is the real advantage, in Y, i wouldn't necessarily go out of my way for it especially with a whole host of other LCCs between Japan and it's asian destinations.

I would consider it in Australia if they ever launched an Aus route. Direct-ish flight to Japan in 1-2-1 J seats for the price of QF economy or even PE (guessing) would be appealing.

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ZIPAIR Boeing 787 “Full-Flat” Business Class Review is an article written by the AFF editorial team:

You can leave a comment or discuss this topic below.

This sounds like a fantastic option. I have traveled business class every time I fly overseas since I was 35 ( now 61). I have chronic pain and disturbances in my sleep flare them up.
I don’t drink and only eat small amounts on the plane so as to minimise sleep disturbances.
I would love to know whether other airlines flying from Australia may or do offer this.
Thanks

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This sounds like a fantastic option. I have traveled business class every time I fly overseas since I was 35 ( now 61). I have chronic pain and disturbances in my sleep flare them up.
I don’t drink and only eat small amounts on the plane so as to minimise sleep disturbances.
I would love to know whether other airlines flying from Australia may or do offer this.
Thanks

Afaik zipair is the only airline in the world doing this. Air Asia has their angled flat bed which is probably the closest and an airline that does fly out of Aus.

Maybe in the future we may see ANA match JL with AirDo if Zipair does well but for now this is definitely the exception.

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Afaik zipair is the only airline in the world doing this. Air Asia has their angled flat bed which is probably the closest and an airline that does fly out of Aus.

Maybe in the future we may see ANA match JL with AirDo if Zipair does well but for now this is definitely the exception.

Thank u so much. What a shame

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Afaik zipair is the only airline in the world doing this. Air Asia has their angled flat bed which is probably the closest and an airline that does fly out of Aus.

VietJet also offer angle-flat beds on it's A330s - they're just exAir Asia planes. Technically, Beijing Capital Airlines are a leisure carrier, not low cost, but it is a subsidiary of Hainan airlines with a much lower cost base I guess? They do have lie-flat beds on their A330s as well.

The Y class 9 abreast in a B787 with 31" seat pitch does not sound very appealing for longer flights, but that herringbone J class is decent if its priced realistically, which was the case in your flight Matt. I see that they are talking about the next two B788 deliveries having increased seat count in J so its obviously popular.

I would consider it in Australia if they ever launched an Aus route. Direct-ish flight to Japan in 1-2-1 J seats for the price of QF economy or even PE (guessing) would be appealing.

As much as I think the model makes a lot of sense for those in the know, IMO low-cost carriers can't really charge a premium over others for having a better product - the general audience you're targeting is the price-conscious. It's fine if it's on a relatively uncompetitive route in the low-cost scene - TPAC and non-Air Asia routes are good starts - but if you're competing with Scoot, for example, and they can offer 'J' at 30% less because the footprint is 50% of the ZIPAIR seat, then many would go for that. Hopefully, I'm proved wrong - I think Australia as a market could actually work as frankly, we're a wealthier market than Asia, and there's a serious lack of competition on AUS-JPN, especially as VA's offering is bloody woeful.

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Apparently these seats are not available to children under the age of 6

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For only $130-ish or so more to get from Zipair Y product to its J herringbone layout, seems like a pretty reasonable price, I am hoping that JQ downguaging its CNS-JPN services to A321XLR's would encourage Zipair to fly to either NRT-CNS or NRT-OOL and that would be a game-changer although the strong AUD at the moment would need to change. I also expect that Zipair might look at maybe NRT-DPS in the future? Inbound tourism into Japan is booming, so this looks to be a reasonable and possibly even profitable med-long range LCC model.

The Y class 9 abreast in a B787 with 31" seat pitch does not sound very appealing for longer flights, but that herringbone J class is decent if its priced realistically, which was the case in your flight Matt. I see that they are talking about the next two B788 deliveries having increased seat count in J so its obviously popular.

The whole model of having an OOL/CNS-NRT service is to allow as many connections from Melbourne, Canberra, Sydney, Adelaide ect into these northern ports to allow for a fuller B788 to continue its journey. Its more time efficient than say back tracking from Sydney to Melbourne to Tokyo. ZipAir, lacking any onward connections would crumble on CNS/OOL routes very quickly, as barely if any of the current JQ services from CNS/OOL had locals on board (part of the reason why JQ moved OOL to BNE, to attract more locals). ZipAir thus could only sustain themselves in Sydney which is already competitive with at maximum, 5 daily services. Or Melbourne which has 2 at most.

ZipAir is wholly owned by Japan Airlines which is making grounds in terms of market share in both Melbourne (which has been consistently had an extremely high all year load factor of 90%+) and as of recent, a B77W service into Sydney. I dont think they would want to split up potential seat bookings across more flights which at the end of the day reflects onto JL's Financial Reports at the end of the FY.

A 9 abreast config in a 787 is 17.2" of width. The width of the "Best" economy class products (10 abreast of Qatar and Emirates B77W) is 17" and the A321neo XLR's seat width in Economy is 18", in that regard I'd rather take the A321.
I havent seen people complaining about Air Canadas, British Airways, United, American Airlines or Air Frances seat pitch of 31" on long flights. In fact, Air Canadas Y product is the exact same as Jetstars Y in Economy on their 787 products.

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It's interesting that JAL chose to go alone with the new ZipAir brand rather than renting/ using the established Jetstar brand (Jetstar Japan is 1/3 JAL, 1/3 Qantas and then some external investors), even if Qantas didn't want ownership (don't think JQi has great returns)

And of course the airline has had a small rebrand on the tail, since Russia decided to make painting 'Z' on equipment a thing.

It seems like it's more like AirAsiaX (good hard product, but economy soft product), rather than Jetstar International which can actually provide some decent food & bev in it's Business (cough StarClass) product.

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The whole model of having an OOL/CNS-NRT service is to allow as many connections from Melbourne, Canberra, Sydney, Adelaide ect into these northern ports to allow for a fuller B788 to continue its journey. Its more time efficient than say back tracking from Sydney to Melbourne to Tokyo. ZipAir, lacking any onward connections would crumble on CNS/OOL routes very quickly, as barely if any of the current JQ services from CNS/OOL had locals on board (part of the reason why JQ moved OOL to BNE, to attract more locals). ZipAir thus could only sustain themselves in Sydney which is already competitive with at maximum, 5 daily services. Or Melbourne which has 2 at most.

ZipAir is wholly owned by Japan Airlines which is making grounds in terms of market share in both Melbourne (which has been consistently had an extremely high all year load factor of 90%+) and as of recent, a B77W service into Sydney. I dont think they would want to split up potential seat bookings across more flights which at the end of the day reflects onto JL's Financial Reports at the end of the FY.

A 9 abreast config in a 787 is 17.2" of width. The width of the "Best" economy class products (10 abreast of Qatar and Emirates B77W) is 17" and the A321neo XLR's seat width in Economy is 18", in that regard I'd rather take the A321.
I havent seen people complaining about Air Canadas, British Airways, United, American Airlines or Air Frances seat pitch of 31" on long flights. In fact, Air Canadas Y product is the exact same as Jetstars Y in Economy on their 787 products.

I could see a NRT - WSI route pair for Zipair. Still "Sydney" but would be a lot more competitive as a LCC vs JQ (direct tokyo vs one stop) for leisure travellers and also not eat into the premium route for JL.

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