Loyalty Program is a popular topic at the Australian Frequent Flyer. All frequent flyer programs are essentially loyalty programs. But there are other non-airline loyalty programs, such as the loyalty programs associated with hotels.
Over the past few years, many frequent flyer programs have moved away from the customer-unfriendly policy of points expiring after fixed amounts of time. In late 2019, for example, both Etihad Guest and Cathay Pacific Asia Miles removed the expiration of miles after a fixed 2-3 year term in favour of activity-based expiration policies. Miles … Continued
The equity value of Virgin Australia’s Velocity Frequent Flyer loyalty program has been slashed by two-thirds in just a year, according to an independent report commissioned by Virgin’s administrators and presented to the federal court. In the report, FTI Consulting valued Virgin’s loyalty business at between $640 million and $704 million. That’s compared to a … Continued
Qantas has foreshadowed the possibility of launching flights to South Korea, Taiwan and the Pacific Islands by early next year at yesterday’s Annual General Meeting. It comes as Qantas flags further cost cutting and lashes out at some states for keeping borders closed against health advice. Qantas eyes new markets as borders remain closed At … Continued
Flybuys Chief Operating Officer Phil Hawkins knows a thing or two about loyalty programs. He was with Flybuys right back when the Australian loyalty program launched in 1994! In Episode 47 of the AFF on AIR podcast, Phil Hawkins joins Matt Graham to discuss all aspects of the Flybuys program including its partnership with Velocity … Continued
It looks like Regional Express Airlines (Rex) is serious about leasing Boeing 737s and flying major capital city routes from March 2021. But will Rex be able to woo frequent flyers, and is there really enough room for a third player in the domestic market? Rex’s plan to launch capital city flights In May 2020, … Continued
There has long been a joke that frequent flyer programs make more money for airlines than flying planes. In the current climate, it couldn’t be more true! Last week Qantas revealed a $2.7 billion statutory loss for the 2019-20 financial year. After a profitable first half to the financial year, the COVID-19 pandemic resulted in … Continued
Last week, Woolworths’ Everyday Rewards loyalty program officially launched in Tasmania. It will eventually replace the Frequent $hopper Club, which will be discontinued on or shortly after 31 December 2020. Everyday Rewards is the newly relaunched version of Woolworths Rewards, which was not previously available to Tasmanian residents. Everyday Rewards members can earn points at … Continued
Virgin Australia has revealed how the airline plans to emerge from voluntary administration, and it’s a mixture of good and bad news. Virgin will retain most of its airport lounges and Business class cabins, and all Velocity Frequent Flyer points and travel credits will be honoured. But it will emerge as a smaller airline focusing … Continued
The Woolworths Rewards loyalty program has been renamed to its original name of “Everyday Rewards”, effective from 29 July 2020. The new program is now being rolled out nationwide. You’ll still earn 1 point per $1 for purchases from Woolworths, and you’ll still be able to redeem 2,000 points for either $10 off your shopping … Continued
The past few months have demonstrated the importance to airlines of a frequent flyer program with as many engaged members as possible. At a time of significantly reduced flying, loyalty programs remain one of the only consistent sources of much-needed revenue for airlines such as Qantas. So, why on earth does Qantas Frequent Flyer still … Continued
Last year, BP announced that it would end its partnership with Velocity Frequent Flyer and launch its own loyalty program in partnership with Qantas Frequent Flyer. The BP Rewards program eventually launched in March 2020, allowing members to earn either BP Rewards points or Qantas Frequent Flyer points for fuel and in-store purchases at BP. Members … Continued
This article was originally published on 16 July and updated on 29 July 2020. The Woolworths Everyday Rewards loyalty program will be rolled out in Tasmania from 6 August 2020. From this date, Tasmanian residents will finally have an opportunity to earn Qantas Frequent Flyer points when shopping at Woolworths – just like the rest … Continued
