6 Ways to Earn Lots of Points Buying Wine in Australia

Qantas 787 Business Class
Your next wine purchase could get you closer to a free flight! Photo: Qantas.

It’s no secret that many Australian Frequent Flyer members love their wine… in case there was any doubt, look no further than the busy AFF wine forums!

The two hobbies – flying and drinking wine – are more complementary than first meets the eye. Of course, many frequent flyers enjoy a glass of wine in the lounge, in the air or while on holiday. But did you know that by buying wine strategically, you could also earn stacks of frequent flyer points to bring you closer to your next flight reward?

Here are six easy ways to earn frequent flyer points when buying wine in Australia…

Qantas Wine

When making purchases from Qantas Wine, the airline’s online wine retailer, you can always earn at least 1 Qantas point per dollar spent. But the real value is in the generous Qantas Wine bonus points offers.

You could easily earn up to 20,000 Qantas points – more than enough for a return Economy Class flight or a one-way Business Class flight from Sydney to Melbourne – by buying just a single case of wine!

Qantas Wine Jumbo Red Six
A Qantas Wine offer from February 2022.

A “par” bonus points wine offer from Qantas Wine would be 10,000 bonus Qantas points for a case of wine costing around $300. But you can sometimes get even better offers of 20,000 bonus points for a wine case costing around $400, or 25,000 points with a $480 case.

Examples of Qantas Wine offers from September 2021.

To put the value into perspective, you would need to spend $645 to get 20,000 top-up points from Qantas Frequent Flyer. That’s without getting any wine!

These offers can change any time and are updated regularly. So if you can’t find an offer you like this week, just have another look next week. The offers tend to change around the start of each week.

With Qantas Wine, you can also earn additional points if you have a Qantas Wine Premium membership or are a Qantas Business Rewards member. Premium members earn 3 Qantas points per dollar on all purchases (instead of 1 point per dollar), with Qantas Business Rewards members earning an additional 2 points per dollar – bringing the total to 5 base points per dollar before any bonus point offers.

Some AFF members suggest that you can sometimes even get more bonus points by calling up and ordering over the phone.

As you can see, the points can add up quite quickly with Qantas Wine! Plus, you won’t generally pay much (if anything) more for products from Qantas Wine compared to buying them elsewhere.

When buying from Qantas Wine, you’ll usually receive the points in your Qantas Frequent Flyer account within 24 hours of your order being sent – but it sometimes can take 1-2 weeks.

It’s free to become a Qantas Wine Premium member if you’re also part of Qantas Business Rewards, are in Points Club, hold Accor ALL status or have certain credit cards. In addition to the extra points, Premium members get free delivery on all Qantas Wine orders (this is normally only available if you spend more than $300).

You can discuss Qantas Wine offers on the Australian Frequent Flyer forum: Qantas Wine latest offering


Virgin Wines

If you’d prefer to earn Velocity Frequent Flyer points when buying wine online for home delivery, one option is Virgin Wines.

With Virgin Wines, you can earn 2 Velocity points for every dollar spent (or 3 points per dollar if you’re a Discovery Club member).

If you’re a new customer and join the Discovery Club, you can also access some great introductory offers which often include discounted wine, freebies and bonus Velocity points. For example, until 31 March 2022, you could get a case of 12 wines, a free picnic table, an extra bottle of Prosecco and 3,000 bonus Velocity points for $99. (See the Virgin Wines website for details.)

If you take up this offer and don’t want regular wine deliveries, just make sure you cancel your Discovery Club membership before the next case is sent in around 12 weeks.


Velocity Wine Store by Laithwaites

You can also earn (or redeem) Velocity points with the Velocity Wine Store by Laithwaites.

Like Qantas Wine, the Velocity Wine Store also has regular bonus points offers on cases of wine. A typical offer is between 5,000-10,000 Velocity points on a dozen bottles.

An example of Velocity Wine Store offers
An example of Velocity Wine Store offers.

In addition to any bonus points, you can earn 2 Velocity points per $1 spent at the Velocity Wine Store by Laithwaites.


Earn KrisFlyer miles with Wine Journey

Singapore Airlines partners in Australia with Wine Journey, allowing you to earn 2 Singapore Airlines KrisFlyer miles for every $1 spent.

Wine Journey also has occasional “boosted miles” offers where you can earn bonus KrisFlyer miles on specific wines, although these offers are less common (and unfortunately less lucrative) than the Qantas Wine or Velocity Wine Store offers.


Earn Everyday Rewards points at BWS

If you prefer to buy your wine from a physical store, there are also ways to earn frequent flyer points with traditional retailers like BWS.

You can earn 1 Everyday Rewards point per $1 spent at BWS. Everyday Rewards is the loyalty program of Woolworths, and points can be converted to Qantas points at a rate of 2,000 Everyday Rewards = 1,000 Qantas points.

While this just gives you a base earn rate of 0.5 Qantas points per $1 spent, Everyday Rewards also sends regular targeted offers by email. Here’s one example of an Everyday Rewards bonus points offer for buying alcohol from BWS:

Everyday Rewards promotional email
Example of an Everyday Rewards promotional email.


Earn Flybuys points at Liquorland & First Choice Liquor Market

Similarly, you can earn 1 Flybuys point per $1 spent at retailers including Liquorland and First Choice Liquor Market. Plus, Flybuys also sends regular bonus points offers which allow you to accumulate points a lot more quickly!

Flybuys promo email
Example of a promotional email from Flybuys.

Flybuys points can be transferred to Velocity Frequent Flyer, with 1,000 Flybuys points converting to 500 Velocity points.


You can leave a comment or discuss this article on the Australian Frequent Flyer forum.


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Matt Graham
The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to over 60 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil, New Zealand & Kazakhstan. His interests include economics, aviation & foreign languages, and he has a soft spot for good food and red wine.

You can contact Matt at [email protected]