There has long been a joke that frequent flyer programs make more money for airlines than flying planes. In the current climate, it couldn’t be more true! Last week Qantas revealed a $2.7 billion statutory loss for the 2019-20 financial year. After a profitable first half to the financial year, the COVID-19 pandemic resulted in … Continued
Last week, Woolworths’ Everyday Rewards loyalty program officially launched in Tasmania. It will eventually replace the Frequent $hopper Club, which will be discontinued on or shortly after 31 December 2020. Everyday Rewards is the newly relaunched version of Woolworths Rewards, which was not previously available to Tasmanian residents. Everyday Rewards members can earn points at … Continued
Virgin Australia has revealed how the airline plans to emerge from voluntary administration, and it’s a mixture of good and bad news. Virgin will retain most of its airport lounges and Business class cabins, and all Velocity Frequent Flyer points and travel credits will be honoured. But it will emerge as a smaller airline focusing … Continued
The Woolworths Rewards loyalty program has been renamed to its original name of “Everyday Rewards”, effective from 29 July 2020. The new program is now being rolled out nationwide. You’ll still earn 1 point per $1 for purchases from Woolworths, and you’ll still be able to redeem 2,000 points for either $10 off your shopping … Continued
The past few months have demonstrated the importance to airlines of a frequent flyer program with as many engaged members as possible. At a time of significantly reduced flying, loyalty programs remain one of the only consistent sources of much-needed revenue for airlines such as Qantas. So, why on earth does Qantas Frequent Flyer still … Continued