Virgin Australia will regain full ownership of its Velocity Frequent Flyer loyalty program after selling a 35% stake to Affinity Equity Partners in 2014. Virgin will pay $700 million to buy back the stake in its profitable Velocity loyalty program - around double what Affinity paid for it five years ago. Virgin Australia yesterday confirmed to the ASX that the transaction is … [Read more...]
Loyalty Program is a popular topic at the Australian Frequent Flyer. All frequent flyer programs are essentially loyalty programs. But there are other non-airline loyalty programs, such as the loyalty programs associated with hotels.
A good example of a non-airline loyalty program is Flybuys. With this program you can earn Qantas points on your weekly shop!
If you hold status with an airline, you'll often feel obliged to continue crediting points to that airline's frequent flyer program in order to use your status benefits when you fly. For example, if you have Qantas Platinum status, you may only be granted entry to the First Class Lounge if your Qantas Frequent Flyer number is on the boarding pass. But what if you wanted to … [Read more...]
Last week, the Australian Competition & Consumer Commission (ACCC) released a draft report on customer loyalty schemes in Australia. The report identified "significant concerns" held by the ACCC surrounding data practices, consumer and competition issues relating to loyalty programs in Australia. The 107-page draft report is available to the public on the ACCC … [Read more...]
The Australian Competition and Consumer Commission (ACCC) has expressed "significant concerns" over the practices of frequent flyer, supermarket and credit card loyalty programs in Australia. In a 97-page draft report on Australian loyalty schemes, the ACCC identifies several key areas of concern, ranging from opaque privacy policies to expiring frequent flyer points and … [Read more...]
BP will terminate its partnership with Virgin Australia's Velocity Frequent Flyer program, choosing to instead partner with Qantas Frequent Flyer. BP initially sought to end its Velocity Frequent Flyer tie-up in 2017, but was sued by Velocity for a breach of contract. To this day, you can still earn and redeem Velocity points at BP. But this will come to an end when the new … [Read more...]