Loyalty Learnings from a 25+ Year Career – AIR079

Matt Graham

 

Phil Hawkins has worked in loyalty programs for 25 years, and was most recently the Chief Operating Officer at Flybuys in Australia.

In this episode, Matt chats to Phil about some of the things he’s learned during his career in loyalty. Find out what happens behind the scenes, what makes a good (or bad) loyalty program, and why elite status tiers wouldn’t work for a retail loyalty program like Flybuys.

 

Episode contents:

  • 1:16 – Fortnightly news round-up
  • 9:48 – Interview with Phil Hawkins
  • 33:47 – Matt travels to Switzerland

 

Links:

 

Frequent Flyer Gazette articles referenced in the fortnightly news round-up:

Matt Graham
The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to over 70 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil & Kazakhstan. His interests include economics, aviation & foreign languages, and he has a soft spot for good food and red wine.

You can connect with Matt by posting on the Australian Frequent Flyer community forum and tagging @AFF Editor.
Matt Graham
________________________