Should You Pay With Points for Purchases On Board Virgin Flights?

Virgin Australia economy food meal deal with pie, sausage roll, Pringles and Balter XPA beer
You can now pay for buy-on-board food & drinks on Virgin Australia with points. Photo: Virgin Australia.

Virgin Australia now gives Velocity members the option to pay for on-board food & drink purchases using frequent flyer points. But just because you can do something, doesn’t mean you should.

How “Pay with Points” works

With the new “Pay with Points” option, you can link your Visa credit or debit card to your Velocity Frequent Flyer account in the Velocity App. You should see a pop-up with a “Link my card” button when you log in on the latest version of the Velocity App.

Velocity app with a Pay with Points linking prompt
You can link an eligible Visa credit or debit card in the Velocity app.

This only works with Visa cards, so you won’t be able to link a Mastercard or American Express card.

If use your linked Visa card to make an onboard purchase on a Virgin Australia domestic or short-haul international flight, you’ll receive a push notification after landing. You can then tap on the notification or go to the Velocity app to elect to pay for your purchase with points. You’ll need to do this within 24 hours of making the purchase.

If you choose to pay with Velocity Points for your on-board purchase, the points will be immediately deducted from your account and you’ll get a refund to your Visa card within 2-10 business days for the purchase amount.

The Velocity Frequent Flyer website has more details and FAQs about how this works.

Is this a good way to spend Velocity Points?

When using Velocity Points for on-board purchases, you’d be getting 0.5 cents of value for each point.

For example, if you bought a Balter XPA beer costing $12, that would be equivalent to 2,400 Velocity Points. Or, if you bought a meal with a ham & cheese toastie, snack and wine for $25, this would cost 5,000 Velocity Points.

That’s not particularly great value, considering Virgin has reward flights available starting from just 5,900 points + taxes & charges.

BNE-HTI reward seats on the Virgin Australia website
Reward flights from Brisbane to Hamilton Island start from just 5,900 Velocity Points + taxes & charges. Screenshot from the Virgin Australia website.

In fact, according to our analysis, this is the second-worst value way to spend Velocity Points after retail gift cards.

Buy-on-board food and drinks are high-margin products that Virgin Australia itself sells. So, I do think that Virgin could have offered a much better value proposition here!

It’s a bit of a double-whammy when you’re paying $13 for a small bottle of mediocre wine, then getting a poor conversion rate as well when covering the cost to points.

Heck, you can upgrade Virgin Australia domestic flights from just 10,000 Velocity Points. When flying Business Class, you get lounge access, a full meal and drinks on board, as well as a more comfortable seat. That’s worth more than four glasses of wine (which you could buy on board for 10,400 points)… and you could easily drink at least four glasses of wine in the lounge and on board, if you wanted to.

Velocity plans to introduce more Pay with Points partners

For now, Pay with Points is exclusively available for in-flight purchases on Virgin Australia operated flights. But Velocity Frequent Flyer says it plans to roll out this concept with more partners in the coming months.

I’m sure there are plenty of people out there who will value having more ways to use their points. But if the value proposition is poor, savvy frequent flyers might be wondering what the point is.

The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to more than 100 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil, Kazakhstan and Uzbekistan. His interests include aviation, economics & foreign languages, and he has a soft spot for good food and red wine.

You can connect with Matt by posting on the Australian Frequent Flyer community forum and tagging @AFF Editor.
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Is this being discussed elsewhere?

This is the VA new approach for on board purchases payment option. Not sure everything is being included and not so sure it will be value for the hard earned points?

Received e mail saying this is coming by linking VA Credit card.

And yet Bain still couldn't be bothered to spend the money to update the IT systems to allow pre-booked meals in Economy on the 737 International network for flights over 3.5 hours (or East Coast-Perth Transcons for that matter).

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TBH, I'm not one that will indulge in BOB. A complete ripoff IMO, and if you have lounge access not really such an issue.

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Looks like the redemption value is 0.5cpp (so 2400 points will get a $12 combo). A complete ripoff...

From this article in the Oz:

Under “pay with points”, passengers on Virgin flights could tap into their points’ balances for on-board food and drinks, providing their Velocity accounts were linked to an eligible Visa credit or debit card.

For instance a snack pie and sausage roll meal which normally sold for $12 could be “bought” with 2400 points; a $5.50 packet of Pringles chips would cost 1100 points and an Archie Rose gin and peach soda 2600 points instead of $13.

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click to expand...

Can you still use a physical card? I found out on my last trip to the US most of the carriers there no longer accept cards in flight and they must be linked to your account in order to buy/anything.

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Can you still use a physical card? I found out on my last trip to the US most of the carriers there no longer accept cards in flight and they must be linked to your account in order to buy/anything.

Yes. You still have to use a card to pay upfront. You can just later choose to use points and the fee will be credited back to your card in exchange for points.

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Yes. You still have to use a card to pay upfront. You can just later choose to use points and the fee will be credited back to your card in exchange for points.

Sounds convoluted...and destined for issues! Don't think I for one will be linking anything.

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Definitely not a great use of points. Much rather be able to collect points on purchases.

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So a MEL to SYD flight or four pies. Hmm…

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So a MEL to SYD flight or four pies. Hmm…

,🤣

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