Qantas Revamps Business Rewards Program

Qantas has axed its Aquire loyalty program for small to medium businesses, in favour of the newly-launched Qantas Business Rewards. It’s not just a name change, with several significant changes being made to the program. Qantas Business Rewards, like its predecessor Aquire, enables business owners to earn additional points on employees’ flights, as well as … Continued

Pros & Cons of Switching Airline Loyalty

If you’re unhappy with your current airline of choice, the grass may look greener on the other side. But is it really worth taking the leap of faith and switching your airline loyalty? That’s the dilemma currently faced by one Platinum Virgin Australia flyer. While they’re feeling underwhelmed with Virgin, they don’t want to lose … Continued

Is Loyalty a Trap?

You’re better off abandoning loyalty programs and forgoing status, according to one member. They believe loyalty has become increasingly meaningless as the relationship is skewed so heavily in favour of the business. Instead of reciprocating the loyalty shown by their customers, businesses are taking it for granted. In a recent experience with car rental agency … Continued

Is Airline Loyalty Dead?

One member is considering abandoning their loyalty to Virgin Australia in favour of a “best fare of the day” policy. This member currently holds Platinum status with Virgin. But they are constantly finding that they can fly on overseas airlines in Premium Economy – or even Business class – for the same price as Economy … Continued

Qantas Loyalty Abandoned

This week one member reveals why they abandoned their loyalty to Qantas. After years of successive frequent flyer program devaluations, this member felt like their loyalty was no longer a two-way street. The loss of Any Seat Awards, reductions in earning rates on oneworld airlines and a loss of anytime lounge access all contributed to … Continued