Qantas Considers Points Subscriptions

Qantas’s loyalty business is now much more than just the Qantas Frequent Flyer program. There’s also Qantas Business Rewards, Qantas Club, Qantas Points Club, the Green Tier program, and alongside this, Qantas now sells everything from wine to insurance. There’s not much more that can be added, but that hasn’t stopped Qantas researching the possibility … Continued

Velocity Extends Expiring Points until June 2023

Velocity Frequent Flyer points in inactive accounts will not expire until 30 June 2023, Virgin Australia’s loyalty program announced this week. Velocity points normally expire if your account is inactive for 24 months. In other words, your Velocity points will expire if you don’t earn or redeem at least one new point every two years … Continued

How Virgin Subtly Keeps International Flyers Loyal to Velocity

Update: Since this article was written, United MileagePlus had added the ability for Premier qualifying credit to be earned for Virgin Australia flights. Some Australian-based frequent flyers were disappointed to discover, when the recent Virgin Australia-United partnership launched, that Virgin Australia flights will not earn premier qualifying credit with the United MileagePlus program. This means that, … Continued

Podcast #85: When Should Loyalty Programs Stop Extending Status?

Throughout the pandemic, most airline and hotel loyalty programs have offered free or easy status extensions to retain once-loyal customers and try to prevent them from switching to the competition when travel makes a comeback. But with travel starting to return with a vengeance and airport lounges getting full, is it now time to wind … Continued

Rex to Launch Frequent Flyer Program by September 2022?

Rex says its new frequent flyer program will be up and running by the third quarter of this year, in time for the launch of a new interline agreement with Delta Air Lines. Once it finally launches, Rex Flyer is set to offer frequent flyer points and access to lounges for frequent flyers in Sydney, … Continued