Loyalty Program is a popular topic at the Australian Frequent Flyer. All frequent flyer programs are essentially loyalty programs. But there are other non-airline loyalty programs, such as the loyalty programs associated with hotels.
Business rewards programs such as Qantas Business Rewards have become increasingly popular in recent years. With Qantas Business Rewards, points are earned by the business and can then be transferred to anyone including employees. But does this have any Fringe Benefits Tax (FBT) implications? It’s generally considered that points earned by employees in their personal … Continued
Qantas has added new benefits for Points Club and Points Club Plus members including hotel vouchers, wine vouchers and exclusive offers. The airline is also introducing a new “Milestone Bonus Reward” at the half-way point between Points Club and the higher Points Club Plus tier. It’s the first time Qantas has made changes to its … Continued
In the past, there used to be regular offers of 15% bonus points when transferring Flybuys points to Virgin Australia’s Velocity Frequent Flyer program. But since Flybuys introduced Velocity Auto Transfer in December 2020, and the regular Flybuys-Velocity conversion rate was increased by 15% earlier this year, these limited-time offers simply haven’t been as good. … Continued
When it comes to airlines, hotels and loyalty programs, few buzzwords are as prolific as the infamous word “enhancement”. While the dictionary definition of enhancement is “an increase or improvement in quality or value”, this meaning seems to have become lost over the years. Nowadays, many businesses seem to love this word because it sounds … Continued
The Qantas Frequent Flyer program is vying to become a serious alternative to Air New Zealand’s Airpoints program in New Zealand. As far as airline loyalty programs go, Air New Zealand’s frequent flyer program has a near-monopoly in New Zealand. Airpoints has extensive retail partnerships, including with New World supermarkets, and extensive credit card partnerships … Continued
In many ways, Coles’ Flybuys program and the Woolworths Everyday Rewards program are very similar. Both are coalition loyalty programs, and the rates at which points are earned and redeemed are virtually identical. The main difference is that Flybuys partners with Virgin Australia’s Velocity Frequent Flyer, while Everyday Rewards partners with Qantas Frequent Flyer. Yet, … Continued
On the AFF on Air podcast, we often talk about the frequent flyer programs of airlines. But hotels are an equally important part of the travel experience, and hotel loyalty programs can offer some great perks (as well as free nights) to frequent guests. In episode 53 of AFF on Air, James Green from Frequent … Continued
Flybuys has improved the rate at which points are transferred to Velocity Frequent Flyer, while also halving the minimum points transfer amount. Flybuys members can now transfer their points to Velocity in increments of 1,000 Flybuys points, reduced from the previous minimum of 2,000 Flybuys points. Those 1,000 Flybuys points are now worth 500 Velocity … Continued
Tasmanian Woolworths customers have less than two weeks left to switch from the Frequent $hopper Club loyalty program to Everyday Rewards, with Frequent Shopper Club closing down on 25 January 2021. Woolworths rolled out the Everyday Rewards program in Tasmania from 6 August 2020, bringing Tasmania in line with the rest of the country. Since … Continued
Qantas appears to be considering a new membership tier for its Points Club program, which launched in March 2020. Currently, Qantas Frequent Flyer members can achieve Points Club membership by earning 150,000 Qantas points during one membership year. A higher tier, Points Club Plus, can be achieved by earning 350,000 points in 12 months. Of … Continued
Top-tier Velocity Frequent Flyer members have accused Virgin Australia of being “asleep at the wheel” until now when it comes to communication. These frequent flyers, who have been fiercely loyal to Virgin Australia in the past, feel their loyalty is no longer being reciprocated. They have become confused about the future direction of Virgin Australia, … Continued
