Article: The Challenge of Business Class Service on Very Short Flights

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The Challenge of Business Class Service on Very Short Flights is an article written by the AFF editorial team:


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The article asks "And how do you think airlines should approach premium cabin service on these flights, given the limited time available in the air?".

Regardless of the length of the flight, the passenger is (conventionally) paying an enormous premium for being in the J cabin. There are sufficient added-value solutions that could be offered for those pax without it being logistically difficult. Things like mini lunch "hampers" or a "component" selection tray that is quickly offered around would overcome some of that, and only serving prepackaged drinks. But whatever the case, I think a minimum effort should apply. Drinks with not even a little pack of nuts is an insult.

I think a plated service adds stress for staff and, actually, for pax too. On the 45-60min flight from Quebec City to Montreal, it really looked like service would fail, but in the end AC managed to serve a quite tasty toasty and drinks, but only just. Meanwhile, on an even shorter flight MUC-FRA back in the early 90s, a tin of pate was served in J (presumably with bread...). I was the only(!) pax in economy and a stewardess palmed me the pate :) so I never saw the actual meal service.
 
BA, Swiss and Lufty all do good services on ultra short business flights. I didn’t realise until recently that LH also has a vegetarian option on those flights!

But it’s mainly a US thing to forego service on short flights. Thankfully that hasn't caught on.

I’m still impressed by my flight on Bangkok Airways last year… 144 pax served a hot meal, separate trolley service for tea and coffee - with fresh milk poured from a carton for those who wanted it. All in around 25 mins!
 
But it’s mainly a US thing to forego service on short flights. Thankfully that hasn't caught on.
Agree. It’s almost comical if travelling on a hub ‘n spoke trip. Once on USAirways (F) on a short (~1hr) hop to CLT we receive one drink and a bag of nuts.

Then on the onward flight to LAX (~4hrs), it was a pre lunch drink followed by white table cloth and four individual courses!

Another time on a UA YUL-ORD-SFO “F”, we didn’t even get water on the first leg…
I’m still impressed by my flight on Bangkok Airways last year… 144 pax served a hot meal, separate trolley service for tea and coffee - with fresh milk poured from a carton for those who wanted it. All in around 25 mins!
Yep. We had similar on a slightly longer flight. Plus the legroom!
 
Agree. It’s almost comical if travelling on a hub ‘n spoke trip. Once on USAirways (F) on a short (~1hr) hop to CLT we receive one drink and a bag of nuts.

Doesn’t have to short either. Just at the wrong time. Once did DFW-LAX in F and it was 1 warm cookie as it departed after meal-o-clock.
 

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