Article: Qantas Shelves Plans for London First Lounge

Thread starter AFF Editor
Start date Jun 18, 2026

sudoer

Senior Member

AFF Supporter

Today at 8:55 PM

clifford said:
It was really a PR exercise.

Yes, just like Sunrise, it's all about the PR and getting free headline publicity by "making news".

The reality was Qantas had an intention to improve the London lounge situation, but no idea how they were actually going to execute it. So they publicise their (zero-commitment) intention to open an F lounge in 3-4 years, collect the free publicity, then quietly walk those intentions back when it doesn't work out. Everyone forgets except the 0.001% of flyers (us) who follow and care.

For as long as News Corp and friends keep giving Qantas free headlines for announcements that are not actually news, why wouldn't their PR team keep repeating the same routine?

I'd already poked holes in the lounge update earlier in the year.

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