Virgin’s “Hybrid” Strategy is Fraught with Risk

Virgin Australia’s management and new owners have now outlined their vision for the future of Australia’s second-largest airline. Virgin won’t become a low-cost carrier, we’re told, but will instead aim to be the “best value carrier in the market”. “ The airline will serve business travellers, including corporates and customers travelling for a holiday and visiting … Continued

When Will Virgin Australia’s Lounges Reopen?

Last week, Virgin Australia confirmed that it will keep most of its airport lounges as it transitions to a new post-covid business model. But when will Virgin Australia’s airport lounges finally reopen? All 13 of Virgin Australia’s airport lounges shut on 23 March 2020 due to government COVID-19 restrictions, and remain closed to this day. … Continued

Defunct Tigerair Loses its Roar

Tigerair will not return to the skies in Australia, with the Virgin Australia Group confirming this week that it will discontinue the Tigerair brand. Virgin Australia, which owns Tigerair, said the decision to axe the Tigerair brand is due to insufficient demand in the Australian domestic market to support two carriers at this time. When … Continued

Virgin Australia to Retain Lounges, Ditch 777s & A330s

Virgin Australia has revealed how the airline plans to emerge from voluntary administration, and it’s a mixture of good and bad news. Virgin will retain most of its airport lounges and Business class cabins, and all Velocity Frequent Flyer points and travel credits will be honoured. But it will emerge as a smaller airline focusing … Continued

Velocity Reinstates More Reward Flights, Upgrades

Velocity Frequent Flyer has reinstated reward seats on 19 more non-stop Virgin Australia domestic routes. That’s around double the previous number. Plus, in even better news, Velocity points can now be redeemed for travel any time – effective immediately. Velocity points can also be redeemed once again for flight upgrades, hotel bookings and, shortly, car … Continued