Top-tier Velocity Frequent Flyer members have accused Virgin Australia of being “asleep at the wheel” until now when it comes to communication. These frequent flyers, who have been fiercely loyal to Virgin Australia in the past, feel their loyalty is no longer being reciprocated. They have become confused about the future direction of Virgin Australia, … Continued
Qantas Frequent Flyer members will soon be able to earn both Qantas points and Accor ALL points when flying with Qantas or staying at Accor hotels. The double-dipping of Qantas points and Accor ALL points will be a feature of a new wide-ranging partnership, launching between Qantas Frequent Flyer and Accor ALL in mid-2021. Accor … Continued
Virgin Australia has begun to reopen its airport lounges after they were shuttered for eight months. But around half of Virgin’s existing lounges will remain closed permanently. Like Qantas, Virgin Australia was forced to close its airport lounges in March 2020 due to government restrictions that were introduced to suppress the spread of COVID-19. But … Continued
Over the past few years, many frequent flyer programs have moved away from the customer-unfriendly policy of points expiring after fixed amounts of time. In late 2019, for example, both Etihad Guest and Cathay Pacific Asia Miles removed the expiration of miles after a fixed 2-3 year term in favour of activity-based expiration policies. Miles … Continued
The equity value of Virgin Australia’s Velocity Frequent Flyer loyalty program has been slashed by two-thirds in just a year, according to an independent report commissioned by Virgin’s administrators and presented to the federal court. In the report, FTI Consulting valued Virgin’s loyalty business at between $640 million and $704 million. That’s compared to a … Continued