For many years, the loyalty program of IHG Hotels & Resorts was relatively uncompetitive when it came to status perks. Its former IHG Rewards program was fine as a program for accumulating points and burning them for free nights – especially back in the days of PointBreaks. But the benefits of IHG elite status were … Continued
Virgin Australia has renewed its focus on attracting business travellers and high-spending corporate flyers with the launch of a new loyalty program for businesses and a new invitation-only “Beyond” status tier. Virgin Australia launches Business Flyer The new Virgin Australia Business Flyer program launched last week, replacing the previous Accelerate loyalty program for small-to-medium businesses. Existing … Continued
Qantas has made it easier for businesses to achieve a higher level in its Qantas Business Rewards program, while also increasing the benefits offered with each tier. Changes include larger discounts on flights and Qantas Club membership, as well as a new Gold Accelerator offer. Qantas Frequent Flyer members who book through Qantas Business Rewards … Continued
Phil Hawkins has worked with loyalty programs since 1993, finishing his career recently as the Chief Operating Officer for Flybuys in Australia. With this amount of experience, Phil knows what makes a good (or bad!) loyalty program and what mistakes to avoid when designing loyalty programs and promotional offers. Ever wondered why retail loyalty programs … Continued
Qatar Airways’ Privilege Club program will adopt Avios as its main reward points currency from next month, in a surprise move that almost nobody in the industry anticipated. Privilege Club will remain the frequent flyer program of Qatar Airways. The Qatari airline’s frequent flyers will also continue to earn Qpoints for the purpose of earning … Continued