Over the past few years, as Virgin Australia underwent their transformation led from the top by John Borghetti, partnerships have been formed with new airlines to grow the network. These partnerships in many instances are meant to replicate the experience of flying with Virgin, when it comes to elite status benefits. Priority check in, lounge … Continued
Chatting with crew is always an interesting and informative way to pass the time on a flight. While often it’s discussing the more mundane things in life like the weather or political affairs, sometimes the odd gem pops up. On some recent Virgin flights, it seems a few of those gems have been along the … Continued
The last fifteen years or so there have been many changes in the local airline market. With the collapse of Ansett, Qantas rose to a dominant position. In recent years, Virgin Australia has seen the opportunity to change its model and move into the full service space. A Frequent Flyer program introduced, along with lounges, … Continued
In the past 2 years, the two big airlines, Qantas and Virgin, have been adding capacity in the battle for the consumer’s dollar. At the lower cost end of the market, Jetstar has also been adding capacity, while Tiger was restricted by authorities from expanding after their grounding. With all this extra capacity, consumers, it … Continued
Last week saw the launch of a new frequent flyer program in Australia celebrated with 5,000 lucky members getting $100 flight vouchers. And there is another 2,500 vouchers to be won. But this program is a program with a little bit of difference to what we are used to. At first glance it’s not really … Continued