Virgin’s “Hybrid” Strategy is Fraught with Risk

Virgin Australia’s management and new owners have now outlined their vision for the future of Australia’s second-largest airline. Virgin won’t become a low-cost carrier, we’re told, but will instead aim to be the “best value carrier in the market”. “ The airline will serve business travellers, including corporates and customers travelling for a holiday and visiting … Continued

When Will Virgin Australia’s Lounges Reopen?

Last week, Virgin Australia confirmed that it will keep most of its airport lounges as it transitions to a new post-covid business model. But when will Virgin Australia’s airport lounges finally reopen? All 13 of Virgin Australia’s airport lounges shut on 23 March 2020 due to government COVID-19 restrictions, and remain closed to this day. … Continued

Defunct Tigerair Loses its Roar

Tigerair will not return to the skies in Australia, with the Virgin Australia Group confirming this week that it will discontinue the Tigerair brand. Virgin Australia, which owns Tigerair, said the decision to axe the Tigerair brand is due to insufficient demand in the Australian domestic market to support two carriers at this time. When … Continued

Virgin Australia to Retain Lounges, Ditch 777s & A330s

Virgin Australia has revealed how the airline plans to emerge from voluntary administration, and it’s a mixture of good and bad news. Virgin will retain most of its airport lounges and Business class cabins, and all Velocity Frequent Flyer points and travel credits will be honoured. But it will emerge as a smaller airline focusing … Continued

Frequent Flyers Recount Their “Flights from Hell”

With most international travel off the cards for the foreseeable future, many frequent flyers are reminiscing about past trips and longing to get back into the air. At this time, it’s easy to think about long-haul travel through rose-coloured glasses. But as any frequent traveller will know, long-haul travel is not always as fun as … Continued