Canberra Airport’s Facebook Page is Refreshingly Sassy

Matt Graham
Canberra Airport check-in area
Canberra Airport. Photo: Matt Graham.

For an airport serving a city of less than half a million, Canberra Airport punches above its weight.

In my personal (and perhaps slightly biased) opinion, it’s the nicest airport in Australia with its modern, spacious facilities, excellent Qantas & Virgin lounges, and its (usually) short lines for security. The airport also boasts direct flights to 14 domestic destinations and will soon receive daily Qatar Airways flights to Doha.

For a medium-sized airport’s social media account, the Canberra Airport Facebook page is also refreshingly excellent.

Most airports use their Facebook pages to announce new airlines flying to the airport, to advertise or to post announcements about delays or airport disruptions. You know, the usual stuff.

Example of a post on Sydney Airport's Facebook page
Example of a post on Sydney Airport’s Facebook page.

There’s absolutely nothing wrong with that, and Canberra Airport’s Facebook page does all of these things as well. But the moderators clearly have a sense of humour and a licence to have a lot of fun with the page, too. The content is interesting, likeable and shareable – perfect for increasing engagement.

Even if you don’t live in Canberra and have never flown to that airport, if you’re an aviation geek, you’ll probably enjoy this Facebook page!

Example of a post on Canberra Airport's Facebook page
Example of a post on Canberra Airport’s Facebook page.

The page provides detailed weather updates…

Post on Canberra Airport's Facebook page
Post on Canberra Airport’s Facebook page.

Friendly reminders for aircraft owners…

Post on Canberra Airport's Facebook page
Post on Canberra Airport’s Facebook page.

Well-captioned photos…

Facebook post
Post on Canberra Airport’s Facebook page.

Information about aircraft which (may or may not be in any way accurate)…

Facebook post
Post on CBR’s Facebook page.

And even compliments…

Facebook post
Another example of a recent post.

As an added bonus, Canberra Airport responds very quickly to messages sent on its Facebook page.

This would surely make a great case study into how to run an airport social media page. By the way, the airport’s Twitter page is also just as good (and clearly run by the same people).

Do you know of any other excellent airport Facebook or social media pages? Let us know on the Australian Frequent Flyer forum!

Matt Graham
The editor of Australian Frequent Flyer, Matt's passion for travel has taken him to over 70 countries… with the help of frequent flyer points, of course!
Matt's favourite destinations (so far) are Germany, Brazil & Kazakhstan. His interests include economics, aviation & foreign languages, and he has a soft spot for good food and red wine.

You can connect with Matt by posting on the Australian Frequent Flyer community forum and tagging @AFF Editor.
Matt Graham
________________________

Related Articles

Community Comments

Join the discussion →

Loading new replies...

Scarlett Sep 11, 2022 #1

Thought I’d opened OMAAT for a second…

Reply 1 Like

Hvr Sep 11, 2022 #2

Didn't even know Facebook was still 'a thing'.

Reply 1 Like

Mark1966 Sep 11, 2022 #3

It is just such a shame that they cannot do basic airport stuff well:

  1. security screening is endlessly frustrating with lack of adjustment to passenger demand (no, it is NOT a lack of staff, they have staff available and open up additional lanes, but way too slowly),
  2. having bays ready for arriving aircraft and staff on hand to operate aerobridges, nothing more frustrating on a Friday night to arrive home and then be stuck waiting for the airport to get its act together

Now I think about it, a very typical CBR experience, ignore the fundamentals and focus on the optics and socials ...

Reply 1 Like

b bakerbj Sep 11, 2022 #4

It is just such a shame that they cannot do basic airport stuff well:

  1. security screening is endlessly frustrating with lack of adjustment to passenger demand (no, it is NOT a lack of staff, they have staff available and open up additional lanes, but way too slowly),
  2. having bays ready for arriving aircraft and staff on hand to operate aerobridges, nothing more frustrating on a Friday night to arrive home and then be stuck waiting for the airport to get its act together

Now I think about it, a very typical CBR experience, ignore the fundamentals and focus on the optics and socials ...

M a a t e You just gota remember Canberra airport services the diplomatic community, of course it is going to look good. As for processing, well, just get yourself a diplomatic or foreign staff passport and I'd be pretty confident queues would no longer be a problem.

Reply 1 Like

click to expand...
harvyk Sep 12, 2022 #5

It is just such a shame that they cannot do basic airport stuff well:

  1. security screening is endlessly frustrating with lack of adjustment to passenger demand (no, it is NOT a lack of staff, they have staff available and open up additional lanes, but way too slowly),
  2. having bays ready for arriving aircraft and staff on hand to operate aerobridges, nothing more frustrating on a Friday night to arrive home and then be stuck waiting for the airport to get its act together

Now I think about it, a very typical CBR experience, ignore the fundamentals and focus on the optics and socials ...

This is not my usual experience at CBR at all (it's my home airport). I tend to find out of all airports I travel through CBR is quick and polite.
Security even at 5am (they're busiest time) is quick and efficient. They now have food options airside (for the rare occasion I haven't had lounge). As an airport it's pretty good.

Only complaint (if you'd call it that) is it would be nice to get more airbridges on arrival (rather than always gate 14), I'd also love to see more large birds there, rather than just Dash 8's and 717s (on the QF side)

As for the facebook page, it's the only airport I follow :)

Reply 1 Like

click to expand...
VPS Sep 12, 2022 #6

Just slightly OT - if flying Qatar out of Canberra which lounge do you use?

Reply Like

d doubleplatinum Sep 12, 2022 #7

This is not my usual experience at CBR at all (it's my home airport). I tend to find out of all airports I travel through CBR is quick and polite.
Security even at 5am (they're busiest time) is quick and efficient. They now have food options airside (for the rare occasion I haven't had lounge). As an airport it's pretty good.

Only complaint (if you'd call it that) is it would be nice to get more airbridges on arrival (rather than always gate 14), I'd also love to see more large birds there, rather than just Dash 8's and 717s (on the QF side)

As for the facebook page, it's the only airport I follow :)

Ah that old chestnut, the old 'its never hapenned to me so it must never happen' 😅😅

Post automatically merged:

It is just such a shame that they cannot do basic airport stuff well:

  1. security screening is endlessly frustrating with lack of adjustment to passenger demand (no, it is NOT a lack of staff, they have staff available and open up additional lanes, but way too slowly),
  2. having bays ready for arriving aircraft and staff on hand to operate aerobridges, nothing more frustrating on a Friday night to arrive home and then be stuck waiting for the airport to get its act together

Now I think about it, a very typical CBR experience, ignore the fundamentals and focus on the optics and socials ...

Spot on +1

Reply Like

click to expand...
harvyk Sep 12, 2022 #8

Ah that old chestnut, the old 'its never hapenned to me so it must never happen' 😅😅

Never said it didn't, just stating that it's not my usual experience of CBR.
Of course this is going wildly off topic (unless the CBR social media manager is also responsible for airport efficiency)

Reply 1 Like

Scarlett Sep 16, 2022 #10

What’s ‘booped’?

Can’t even squonx from the shizzle of the sentence. 🤪

Reply Like

Join the full discussion at the Australian Frequent Flyer →