Feels Like Home

[mexiwi]

This appeared on my bookface today

 

[MEL_Traveller]

Some interesting feedback on the Feels Like Home campaign: basically says it is potentially a fail:

Teary Qantas ad campaign not the branding the airline needs

I wonder if it is the same company behind this advert as the previous one with the 'ooooo ooooo ooooo' soundtrack? The one where Qantas was looking into everyone's living room?

If i had the choice, I'd rather Qantas keeps liferafts on their aircraft than sink money into adverts that might not be of benefit.

 

[QF WP]

This ad is part of an entire branding strategy - not every ad will appeal to everybody and not every ad is there to specifically sell seats. From a strategic viewpoint, brand goodwill is strengthened when the brand name is brought in front of clients 8-12 times per year.

One ad in isolation does not make a winter...or a fail IMHO.

 

[MEL_Traveller]

One ad in isolation does not make a winter...or a fail IMHO.

But is it one ad in isolation? How successful was the previous one - which seemed to disappear as fast as it came? (Atlas commercial: https://www.youtube.com/watch?v=9-sYvvS7aOA)

 

[wandering_fred]

The best ad QF could endorse at this point would say something like -

QF is Australia's air travel SYSTEM of choice and we now realize that we need to offer opportunities for ALL Australians to fly to all Australia's air destinations. As a result there will be a QF A330 flying the PER-DXB route and a B738 on PER-SIN. As soon as we receive delivery of today's best mid-size and middle distance aircraft, the B789, it will be flying those routes as well as many trans-Tasman routes.

Happy deaming

Fred

 

[QF WP]

No it's part of the overall brand strategy. Some ads will last longer than others for many and varied reasons - media used, cost, audience reach, popularity. They are always looking to create the ad that will supplant "I Still Call Australia Home", but until they find that iconic ad, they'll keep them coming.

The ad you feature is another one in the long line of ads that QF have brought out over the years. The measurement of success is in the forward bookings and some of them WILL be due to any ad they create. Sometimes it can be a timing issue (pax sees ad just prior to making a booking and chooses QF, where it suits them on cost and schedule, plus any other reasons).

But is it one ad in isolation? How successful was the previous one - which seemed to disappear as fast as it came? (Atlas commercial: https://www.youtube.com/watch?v=9-sYvvS7aOA)

 

[JohnK]

It is a pain to arrive in Australia, get through Immigration, then go line up and do it all over again in a domestic flight. We will be doing this at Christmas but at least I will have the F lounge to enjoy for four hours. And then board an Emirates flight to Bangkok. That bit is weird.

I wonder what the 1+ million people in Chiang Mai think about their very limited direct international services?

And I did try the Air Asia 6:00am flight to HKG. I did say never again but never say never. The next time I am there I need to fly out to HKG on a Monday. Guess which day of the week DragonAir do not fly out of Chiang Mai?

 

[Pushka]

My son is in Chiang Mai right now. It's his favourite place in the world. He flew directly there from KL on air Asia.

 

[whatmeworry]

I like the advertisement.
Qantas is with you on your journey home wherever that may be.

Yes they are really with you on your journey back, especailly when they make you sit at the back in Y when you paid for J.

 

[JohnK]

My son is in Chiang Mai right now. It's his favourite place in the world. He flew directly there from KL on air Asia.

Yes Chiang Mai does have limited international services.

I flew on an Air Asia A320 to HKG. There are 180 seats in economy. I am only 5'9" and my knees were up against the seat in front. Luckily that seat was vacant. Trying to stretch one leg into the aisle along the seat in front is not possible as your leg is forced into the middle of the aisle.

My point though was how many international services does TG operate out of Chiang Mai?

 

[Quickstatus]

Yes Chiang Mai does have limited international services.

I flew on an Air Asia A320 to HKG. There are 180 seats in economy. I am only 5'9" and my knees were up against the seat in front. Luckily that seat was vacant. Trying to stretch one leg into the aisle along the seat in front is not possible as your leg is forced into the middle of the aisle.

My point though was how many international services does TG operate out of Chiang Mai?

its the old hub and spoke vs point to point.

most airlines prefer the former. Though having more than one hub is often the case too.
Perth should be a hub but unfortunately it's size does not really fit a hub model.

 

[alieninperth]

getting back OT, I liked the ad, it made the eyes a little moist. As did the older australia home ads. Perhaps because I have just booked the flights that will take me home for the first time in a long while.

 

[maninblack]

I watched the TV ad for the first time last night. Dreadful. What are the people running Qantas thinking? The message in this ad was simple, travel is a miserable, exhausting and upsetting experience but you will fell happier once you are on your way home. Bzzz - wrong!

 

[Quickstatus]

I watched the TV ad for the first time last night. Dreadful. What are the people running Qantas thinking? The message in this ad was simple, travel is a miserable, exhausting and upsetting experience but you will fell happier once you are on your way home. Bzzz - wrong!

I disagree - all of the travellers gave the sense that travel was exciting. None were exhausted nor upset. I got the impression that none really wanted to come home but were glad to be home.

 

[maninblack]

I disagree - all of the travellers gave the sense that travel was exciting. None were exhausted nor upset. I got the impression that none really wanted to come home but were glad to be home.

Perhaps we are watching different ads? This is the one I am watching embedded in this article. Qantas launches 'Feels Like Home' ad campaign

Tired, unhappy, crying, worried people is all I see. Message, travel is awful. What sort of message is that?

 

[Quickstatus]

Perhaps we are watching different ads? This is the one I am watching embedded in this article. Qantas launches 'Feels Like Home' ad campaign

Tired, unhappy, crying, worried people is all I see. Message, travel is awful. What sort of message is that?

Referring to same.

Again beg to differ and disagree.

All 3 portrayed a sense they were sad to go home. But also a sense of being glad and happy to be home.

Sentiments td that all travellers feel when they travel and Qantas is hoping that sentiment is attached to the brand.

 

[maninblack]

It looks to me like a rather weak and low budget attempt to recreate the 'Still call Australia home' campaign that was so successful in it's time. Same sentiment but not pulled off nearly as well. The message here is far less convincing.

Btw. Flying EK and having to stop in Dubai does not feel like 'home' to me.

 

[Quickstatus]

It looks to me like a rather weak and low budget attempt to recreate the 'Still call Australia home' campaign that was so successful in it's time. Same sentiment but not pulled off nearly as well. The message here is far less convincing.

Btw. Flying EK and having to stop in Dubai does not feel like 'home' to me.

according to the ad, that feeling should only occur if travelling QF. You're on the wrong plane.!!!!!

 

[maninblack]

You're on the wrong plane.!!!!!

You can say that again

 

[Pushka]

according to the ad, that feeling should only occur if travelling QF. You're on the wrong plane.!!!!!

Well, EK is pretty much what Qantas offers to Adelaide and Perth international travellers.

Which really means this ad excludes WA and SA travellers.

Why bother showing it here Qantas?

(however at least Emirates rewards status passengers more than Q, in our experience).