Definitely aiming to be a sentimental video. IMO the clip felt way too depressing sadly and without the written information, the clip became almost useless and loss in translation. Did it sway or encourage me to fly Qantas (more)? Nope
Compare this to Emirates "Hello Tomorrow" advertisements which is positive, which makes you want to go, show-casing the world, evoking emotions of wanting to go further and explore.
This is an example of a Sponsored Post, one of the many ways you can advertise on the Australian Frequent Flyer.
Other options include banner advertisements on our content and forum pages or our newsletter. You can also purchase an audio message on our podcast - or if you just want to try it out, you can sponsor a thread.
If you'd prefer not to see any advertisements (including these sponsored posts), you can become an AFF Supporter from just $6 and instantly remove all advertisements from our website!
Bit o/t sorry ... but would anyone like to opine why they think broadcast would be subject to 'licencing restrictions' (and therefore not available to most countries outside Australia)? Doesn't appear to be anything generally 'licensable' in the vision - except maybe the 'artiste' or company that produced the video wanted more money if it was broadcast more widely. Thinking more... maybe its the music rights holder?
Yes my reaction exactly. The advert has the 'feel good' aspect QF are after and it is well constructed, but it does not make me want to rush out and book to fly QF. Nor does it give me a warm and fuzzy feeling about QF, but perhaps for non frequent flyers it will stick as the "national carrier". The Telstra ad from several years ago used a similar tear jerking series with family members waiting for calls from other family members who were overseas. It at least reminded the viewer they had family who would appreciate a call.
Something to look out for: QANTAS UNVEILS NEW BRAND CAMPAIGN - FEELS LIKE HOME
Absolutely wonderful ad Red Roo. Many times in the past I have genuinely had this feeling when boarding a QF plane to head home and hearing those Aussie accents.
Unfortunately by the time I got to the end of the ad I actually started to feel quite angry as Qantas do not provide ANY flights for me back to Perth from anywhere o/seas.
My last international trip saw me sitting in J on SIA looking out the window at the QF A330 taking people back to the East Coast.
This ad makes me feel like Qantas is teasing me and then rubbing it in.
Very sad. I wish you would return to Perth.