I just thought of an idea that would be good to promote the wow factor onboard and loyalty plus empowering CSM's.
There should be targeted/triggered offers/bonuses displayed on the iPad for the CSM to present to the WP members, like maybe "Good afternoon, Mr cmon0005, good to see you back on board, due to your recent large amount of flights, we are offering you a bonus 5000 points, how does that sound? oh WOW thats fantastic wasn't expecting that, good to know my loyalty is appreciated".
Could be Double status credits for that flight only, could be an electronic voucher for a tour or restaurant for the destination you would be arriving at. Then an email is dispatched with personalised text from the CSM, like "Dear cmon0005, as discussed on board you will find attached a voucher for 2 people on the Hong Kong peak tram, hope you have a good birthday in Hong Kong, Regards CSM X."
However for it to work and seem genuine it would have to be offers based on loyalty and not simply marketing shoved down your throat, it would take loyalty from being before and after flying to during flights.
RedRoo, feel free to take my idea