The bloggers have made it easy for everyone to play the game
The bloggers only care about credit card sign ups & bonuses as that is where their income comes from. All other content and the guise around helping people is really just filler.
I think the ease of mass social media sharing & particularly award search tools are more to blame for the current problems.
Airlines didn't expect the general population to increase in knowledge and everything to become so easy so quickly - they are having to adjust value (downwards) accordingly now people all know not to redeem points on toasters and gift-cards and can access resources that don't require them to have much knowledge of how to find reward seats.
The whole game (in the previous format) relied on the vast majority of the points collecting population being oblivious, uneducated & lazy.
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