RichardMEL
Senior Member
- Joined
- Mar 28, 2014
- Posts
- 9,493
- Qantas
- Platinum 1
this isn't transparent to passengers, but every time your FF# is on a partner or alliance member booking, the host airline program receives revenue from the marketed carrier. So if the OP is 'only' doing 200sc on qantas we should remember that this is more than most members already. Secondly, the 1000 sc earned are still generating qantas loyalty revenue, and in fact potentially more revenue than if they were QF operated flights as you need to be in higher fare classes on partner airlines to earn decent status credits.
This paradox creates a position where this vanilla platinum member could be worth more to qantas loyalty than you as a 100% qf-only-flight customer who is P1.
value to the airline is another story.
my understanding is the qf 'computer says no' scenario is based off algorithmic inputs, which in 2016, is a handicap to any organisation wanting to leverage data to drive new revenue.
Absolutely agree, but there are other factors there such as lounge access and stuff that I reckon may have input too. eg if I fly CX 70% of the time out o HKG (I wish ) and use the Pier F but with my QFF card - QF pays CX for each visit. QF would have that as a liability, right? The revenuye for my CX flights still goes to CX with only a bit to QF for the points earn (however they factor that stuff in).
so QF could see that customer as being lower yield to them because of all that.
Absolutely agree that your road warrier on full fare tickets can trump someone doing cheap status runs and all the rest of it - absolutely.
It's a murky area though when trying to discuss "value" both to customers of a loyalty scheme, to the company employing same as in one particular customer's "value" over another.
I am a low value P1 to QF. Of this I have little doubt. Moreso this year thanks to DSC (next logical step for QF is bonus SC offers like this do not count- this isn't giving them ideas or anything it's just one of a possible next progressions from the indicators so far)... I accept that and am fine with it (I know my place in the world ). Yes, I do purchase dom and int J fares (sale fares!) and again that is a factor. I know that my value doing that is going to be less than your weekly full Y MEL-SYD or BNE-LAX flyer. I get that. When I look at it from the business point of view, I see that and have no real issue with it. I only expect what is published - anything more is really nice.
given all of this "under the hood" stuff is opaque to us as customers it's really hard to draw cnclusions(despite me doing just that ) - this is why I tend to rely on what is published when it comes to expectations because all the rest is... subject to all kinds of factors and shouldn't be expected.
I kinda wish they'd change my next few 737 flights and sub in a 767..... oh wait.....