I am Queensland based, but am not interested in being quoted using the age/occupation/name type attribution. I'm not worried about my comments here being used though.
As a frequent flyer, I pretty much know the Qantas (and Virgin Blue) safety briefing off by heart. Even though I know the briefing, I still look at the monitors and/or cabin crew while it happens. I think giving your attention to them is polite and also helps encourage others to do the same.
My personal annoyance is Exit Row seat occupants who are not paying attention during the briefing. In an emergency, they are required to assist with evacuations, and I want them to be very sure of what they need to do if we were to experience trouble.
I think the worst flights for passengers not paying attention are the early morning/evening shuttles to/from other capital cities. They tend to be full of "frequent flyers" trying to read their work notes or the paper or prepare for their meetings. These activities are often thought of as being more important than watching the same familiar briefing.
Thankfully Australia hasn't really had to deal with major commercial airline incidents involving Qantas/Virgin Blue/Jetstar. I think this breeds contempt and familiarity amongst the general public and especially those who fly frequently.
Good luck with the article. Make sure you drop back here and let us know the planned publishing date.