Making it easier, doesn’t always make it better. Making it easier to get tickets to Taylor Swift (<- insert here another high demand artist, if this one doesn’t suit

), doesn't make it better, they will just be gobbled up sooner and by a different market player (eg. scalpers).
The bit I am interested in here in terms of making it easier, is the impact to Qantas’s one world partners and what consequentially they release to Qantas. The biggest feature of this new tool, is that it strips all its partners premium award availability and publishes it openly without having to login etc…… not much impact to Qantas as it has no premium award availability

. So if I was a partner airline, I certainly wouldn’t my award availability stripped and published in this manner……. I would further restrict releasing these seats to Qantas and hold them for my own customers and other partners that played this game the same way…….. so yes, I have concerns that when made easier, there will be negative impacts.