Can not see any advantage to this additional website from a customer perspective...
Epiqure is a separate website with a separate login so I don't really see a problem for the shopping portal and it is a similar idea to the Virgin one not sure if all the other stuff is required though as it really just duplicates the FF section on qantas.com. Having netaporter in there at 4 points per $ is both very exciting and completely horrifying my poor credit card :shock: new bags/shoes/clothes now with points, too tempting.
Maybe you're not the type of customer QF Loyalty believe will extract value from the QF Online Mall?
At over 10M people, the diversity of members and their preferences will mean that there will be some people who will jump at the chance to earn points this way, while others will keep on keeping on with flying earn and burn.
How much regular eBay shopping do you do??
I just buy the odd plug, adaptor etc have you found some way to do more regular weekly shopping on it???