- Dec 6, 2004
Here is an interesting article on the new E-Jets Virgin Blue is about to introduce.
The Australian said:Smaller is better for Virgin Blue
by Steve Creedy
VIRGIN Blue believes passengers will show a strong preference for its fleet of 20 Embraer E-Jets as it deploys them to expand its network and boost its bottom line.
The airline's decision to add smaller Embraer E-Jets to its fleet is the culmination of a painstaking evaluation resulting from the realisation the airline would have to move beyond its original mantra of one aircraft type.
It has already moved away from its low-cost model to capture higher-yield customers through inducements such as lounges and a tiered frequent flyer scheme. Now the smaller Embraers will provide access to new markets as well as give it the flexibility to match capacity with demand on existing routes.
"We looked at everything - the Q300, the Q400, all the other regional jets out there," Virgin chief financial officer Keith Neate told the The Australian during a flight to Embraer's headquarters at Sao Jose dos Campos in Brazil this week.
"We took a look at all of them, we evaluated all of them using a combination of subjective factors, objective factors and financial performance and the one that kept coming out as a winner was the Embraer. It's just a fantastic aircraft. It has the latest technology for its type, it has two-plus-two seating, it has very generous seat space and the seat pitch is good. It just gives us a flexibility on our seat densities across every route that we fly. It's perfect."
The airline has firm orders for six Embraer 78-seat E-170 and 14 104-seat E-190 as well as options on three planes and purchase rights on 17 more.