Feedback on the AFF website & brand refresh

[AuSammy]

 

[MEL_Traveller]

First thought was that the new logo copies Finnair!

See several others have already made that observation.

 

[AuSammy]

Safari AI just returned this.

 

[flyguy77]

It's... Terrible. Your customers are Frequent Flyers but this feels like it is catering to just credit card churning. I understand you get kick back from referring, but this is lossing touch with what we're all after, news, market research and the community.

All the owners care about is money it seems. How can we squeeze more money from these websites. How can we sell more points. How can we get more referrals. How can we increase the mailing lists etc.

Point Hacks went down the gurgler a few years back from a user/content point of view. AFF was just circling the drain a bit longer perhaps...

 

[Aeryn]

Not a fan of the purple nor the new logo. The old blue is much easier on the eyes, purple is harsh.; and the contrast in places is poor e.g. if you select text to copy the purple highlight is way too dark

Also the Australian part of AFF is now much less prominent, shame since being a site run for Aussies by Aussies is nice

 

[admin]

Good feedback for the contrast of links and their anchor text on the background - we'll look to change this up to be much more readable

 

[DejaBrew]

Good feedback for the contrast of links and their anchor text on the background - we'll look to change this up to be much more readable

Thanks team! Sitewide overhauls are never a small deal, so appreciate the efforts of all in the background to make the transition as smooth as possible.

To @Aeryn's point, the contrast here isn't ideal either...

 

[dairyfloss]

Yeah, you’ll need to lose that inverted Finnair tail logo… Also I prefer a classic or simpler font in forums and other text heavy sites, but not a big deal I suppose

 

[DejaBrew]

It is hard to unsee the Finnair logo, but I’m assuming it’s meant to be a stylised aircraft taking off whilst simultaneously being an inverted F.

 

[Aeryn]

I asked ChatGPT what the new AFF logo should be it suggested "Abstract globe with a stylized airplane trail forming the outline of Australia, and “Australian Frequent Flyer” beneath in clean, modern font."

 

[dairyfloss]

It is hard to unsee the Finnair logo, but I’m assuming it’s meant to be a stylised aircraft taking off whilst simultaneously being an inverted F.

Oops - I accidentally pasted an image upside down

 

[DejaBrew]

View attachment 461699
Oops - I accidentally pasted an image upside down

Yes, but that stylised aircraft has a stylised damaged nose suggesting it may have recently visited a stylised Gate 82 at a stylised BNE airport…

 

[Ktan89]

Website theme ok. website layout sucks with the new priorities..

 

[Ktan89]

I didnt even see the aircraft taking off..
I was thinking "why is the admin icon an upside down F" F for frequent

It is hard to unsee the Finnair logo, but I’m assuming it’s meant to be a stylised aircraft taking off whilst simultaneously being an inverted F.

 

[Flashback]

Thread 'Feedback on the AFF website & brand refresh'

Thursday at 7:06 AM

As we announced on Tuesday, AFF is getting a new website and brand identity! Later today, we'll relaunch AFF with a new logo and the website will have a new font & colours.

You can read more about the changes, and the reasons for them, here:

Australian Frequent Flyer Has a Fresh New Look & Feel

Australian Frequent Flyer (AFF) has a fresh new website and brand identity! Here's a summary of what's changed - and importantly, what's not changing.

www.australianfrequentflyer.com.au

The changes to the forum are mainly cosmetic, and the way you navigate around the AFF forum hasn’t changed. But we have overhauled the home page, articles and related pages with a completely new design and user experience. These changes bring AFF into the modern age and...

• admin
• Replies: 162
• Forum: AFF Website and Brand Refresh

• 
• 

Completely unnecessary.... hey ho.

And announced ..... announced where? There wasn't a notification sent out to members.

 

[Flashback]

It's... Terrible. Your customers are Frequent Flyers but this feels like it is catering to just credit card churning. I understand you get kick back from referring, but this is lossing touch with what we're all after, news, market research and the community.

All the owners care about is money it seems. How can we squeeze more money from these websites. How can we sell more points. How can we get more referrals. How can we increase the mailing lists etc.

Point Hacks went down the gurgler a few years back from a user/content point of view. AFF was just circling the drain a bit longer perhaps...

Unfortunately, that's what happens when a commercial entity purchases a website and has to try and spin a buck from it. It's also why those long standing members that had complimentary memberships had them stripped too.

 

[tgh]

I use AFF classic style and it looks the same to me….

 

[Flashback]

Mood lighting. Colour changes throughout the day with the vibe of discussion. Keep it light people.

It's god awful and really makes my eyes hurt. I'm sure a lot of UAT went into it prior to release ....... although given the comments, it seems not.

I think for me, it's time to say ttfn AFF.

I use AFF classic style and it looks the same to me….

Your email notifications won't, though.

 

[DejaBrew]

Completely unnecessary.... hey ho.

And announced ..... announced where? There wasn't a notification sent out to members.

No notification sent out, but a whopping great section added to the main forum page entitled "AFF Website and Brand Refresh". Was kinda hard to miss it...

 

[prozac]

It's god awful and really makes my eyes hurt. I'm sure a lot of UAT went into it prior to release ....... although given the comments, it seems not.

I think for me, it's time to say ttfn AFF.


Your email notifications won't, though.

Reminds me awful led lighting on MH