Virgin "Next Generation Loyalty Programme" coming | Australian Frequent Flyer
Australian Frequent Flyer

Welcome to Australia's leading independent Frequent Flyer and Travel Resource since 1998!
Our site contains tons of information that will improve your travel experience.

Joining AFF is fast, simple & absolutely free - register now and take immediate advantage of these great BENEFITS.

Once registered, this box will disappear. And you will see fewer advertisements :)

Virgin "Next Generation Loyalty Programme" coming

Status
Not open for further replies.

needaholiday

Intern
Joined
Aug 29, 2005
Messages
58
In today's (11 Nov '05) Sydney Morning Herald Virgin Blue has placed an advertisement 'heralding' the imminient introduction of their "Next Generation" loyalty programme. It is in the style of the guy sitting in an otherwise empty 737.

It will be very interesting to see what form it takes, and whether the scenarios laid out Qantas's recent market research survey bears any resemblance....one ten flights free...Virgin Dollars to spend on Virgin products..a link-up with the One World Alliance...or Virgin Atlantic for redemption
 

bigjobs

Active Member
Joined
Jun 4, 2005
Messages
783
speaking for myself, i am really interested to see what they offer. i think that they have demonstrated that they can compete with Qantas for leisure travel and i see no reason why they would not be successful in this area too.
 

JohnK

AFF Supporter
Joined
Mar 22, 2005
Messages
41,165
1 free flight in 10 sounds like a pretty good deal considering the low fares on offer already.

Some decent competition from a virgin ffp may see improvements in the Qantas ffp. One can only hope anyway.
 

QF WP

Moderator
Joined
Jun 20, 2002
Messages
15,719
Flights
My Map
Inside Flyer (Nov 05) had an article on it where Brett Godfrey is quoted as saying: "It's got to be what I'd call a category killer, it would have to prove to be an industry game changer"

Virgin had advertised in September for two loyalty program managers - a Partnership Manager and a Marketing Manager.
 

Mal

AFF Supporter
Joined
Dec 25, 2004
Messages
12,266
Flights
My Map
A competitive scheme to the QF FF scheme can only bring more competition to the FF market in Australia.

Competition is good for the average consumer. Monopolies are bad!

I fully support DJ in their efforts. Will probably end up using both as I do fly DJ occasionally, but prefer the global outreach of the QF program.

Now if DJ joins the Star Alliance... things may change dramatically about the way I think.
 

NM

Moderator
Joined
Aug 27, 2004
Messages
15,799
Flights
My Map
Mal said:
A competitive scheme to the QF FF scheme can only bring more competition to the FF market in Australia.

Competition is good for the average consumer. Monopolies are bad!
My concern is that Qantas will reshape their program to match or compete against the VS program. And for me that is unlikely to be a good thing.

The more they offer "enhancements" to those making regular short-haul and domestic flights, the more we are likely to see "enhancements" at the other end of the program. Note the marketing drive behind the reduction in cost of "our more popular rewards" when the dropped the cost of SYD-MEL economy class reward flights, and at the same time hiked the cost for SYD-LAX, especially in business and first class.

Thanks for the enhancement, but I purchase my SYD-MEL flights with a credit card and save my points for something of more value to me. I don't want to see any further enhancement of the QF program in response to competition from VS. I would rather them respond to competition from other long-haul international carrier's programs. Then there might be some enhancements that provide benefits I will actually use.

However, that is my perspective based on my travel patterns (predominantly long-haul international flights). People to do lots of domestic travel may have a different view.
 

Mal

AFF Supporter
Joined
Dec 25, 2004
Messages
12,266
Flights
My Map
NM,

I do agree with your comments. However, Qantas competes with FF schemes both within Australia and also the world.

They have to remain competitive at both levels to ensure their sustainability.

DJ bringing in a FF scheme will assist. At the very least it may stop the super high influx of Credit Card points going just to Qantas.

I have a feeling that the influx of CC points does seriously affect the FF scheme and put pressure on rewards etc.
 

NM

Moderator
Joined
Aug 27, 2004
Messages
15,799
Flights
My Map
Mal said:
NM,

I do agree with your comments. However, Qantas competes with FF schemes both within Australia and also the world.

They have to remain competitive at both levels to ensure their sustainability.
I agreee wit you. I am just being selfish :D .
 

JohnK

AFF Supporter
Joined
Mar 22, 2005
Messages
41,165
NM said:
I agreee wit you. I am just be selfish :D .
You are not alone I think we all agree wit you when it comes to benefits from qff scheme.
 
S

shillard

Seems that DJ are taking a few leaves out of the QF book - start making announcements about something at least 20 years before you will see it in action.

Haven't they been crowing about some sort of loyalty scheme since (at least) 2001?
 

oz_mark

AFF Supporter
Joined
Jun 30, 2002
Messages
17,679
Flights
My Map
They have been playing quite a few ads on the radio today about it, so I would think that their scheme is not too far away from seeing the light of day.
 

icarus

Member
Joined
Feb 15, 2005
Messages
117
Flights
My Map
I'm with NM. Domestic flights are relatively inexpensive and I'm happy to pay for them to get my two annual flights to the US on FF points (especially the one I've just booked J class.).
 

JohnK

AFF Supporter
Joined
Mar 22, 2005
Messages
41,165
Mal said:
DJ bringing in a FF scheme will assist. At the very least it may stop the super high influx of Credit Card points going just to Qantas.

I have a feeling that the influx of CC points does seriously affect the FF scheme and put pressure on rewards etc.
I tend to agree that CC points do affect a ff scheme.

I know a couple who go on 3-4 trips a year purely on points accumulated from amex cc. She has business and pays expenses of ~$35,000/month through personal amex and then reimburses amex from company funds. They only ever pay charges & taxes and I can't remember the last time they paid for a flight. They also happen to be very good friends with someone at Qantas and last award trip got upgraded to business class free of charge. :shock: Work that one out. :?

I don't think that these people are the only ones doing this and I seriously think that it de-values true awards accumulated through flying time.
 

cssaus

Active Member
Joined
Dec 13, 2004
Messages
923
Whatever happened to the notion that a "frequent flyer" program is just that, a frequent flyer program not a "frequent spender" program? :cry:
 

icarus

Member
Joined
Feb 15, 2005
Messages
117
Flights
My Map
True - I rang QFF a few weeks ago to make changes to an award the booking, and the guy told me there was a fee in points. Then he looked again at my status and said something along the lines of that there wasn't a fee for people who actually flew a lot and it was nice that there was actually some benefit to real frequent fliers.

Yep, it is.
 

ksthommo

Active Member
Joined
Jul 4, 2004
Messages
695
What do you reckon the chances of Virgin unveiling their Frequent Flyer Program this week to Crash Qantas 85th Birthday?
 

oz_mark

AFF Supporter
Joined
Jun 30, 2002
Messages
17,679
Flights
My Map
I just wish they would get on and announce the scheme and the details so we can take a look at it and see if it lives up to the all their hype.
 

thadocta

Active Member
Joined
Jan 8, 2003
Messages
757
icarus said:
True - I rang QFF a few weeks ago to make changes to an award the booking, and the guy told me there was a fee in points. Then he looked again at my status and said something along the lines of that there wasn't a fee for people who actually flew a lot and it was nice that there was actually some benefit to real frequent fliers.

Yep, it is.
Silver and above have the change fee waived - it isn't a "published" benefit though. The passenger doesn't have to be silver or above either, only the donor of the points (I used mine to send mother, brat #1 and brat #2 away in JAN06, needed to change flights, no change fee applied).

Dave
 
Status
Not open for further replies.

Recent Posts

AFF on Air Podcast

  • jb747’s Stellar Career with Qantas – AIR013
    Sat, 15 Jun 2019 03:00:41 AEST
      In this special edition of the podcast, Matt chats to John Bartels (a.k.a. jb747) about his flying career with Qantas, the A380, the QF30 incident, flight training, retirem ...
  • Cheap Virgin Australia Business Class – AIR012
    Sat, 01 Jun 2019 03:05:28 AEST
      Find out how to get cut-price Virgin Australia Business Class tickets by buying and redeeming Etihad Guest miles! This episode also includes some listener Q&A and an interv ...
  • Star Alliance Status – AIR011
    Sat, 18 May 2019 09:39:41 AEST
      Find out how to easily earn Star Alliance Gold status with several different frequent flyer programs! This episode also includes an interview with John Blom, Australia’s ...
  • Premium Economy – AIR010
    Sat, 04 May 2019 00:21:32 AEST
      Premium Economy is a great compromise if you want a more comfortable experience than Economy, without paying for Business or First class airfares! In this episode, AFF’s ...
  • Hyperinflation of Points – AIR009
    Sat, 20 Apr 2019 04:49:59 AEST
      Frequent flyer points are a valuable currency, but they aren’t immune from hyperinflation! In this episode, Matt discusses why frequent flyer points are a terrible long-t ...

Community Statistics

Threads
81,620
Messages
1,884,881
Members
49,502
Latest member
fatherlee
Top