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Virgin Blue's 'Name the Airline' Competition

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stuartfaz

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from Virgin Blue > Name a Plane? Name an Airline? Competition - Discount Fares Every Weekday Between 12 and 1

Virgin Blue is set to launch Australia's newest international airline in late 2008 offering direct flights between Australia and the United States of America. It will join Virgin Blue's family of airlines which includes Virgin Blue, Pacific Blue and Polynesian Blue.

The new airline and long haul fleet is yet to be named and, while we have some favourites in mind, we know our fellow Australians have great imaginations too, so we're asking for ideas - Could you name an airline? Could you name a plane?

The Australian public named Virgin Blue when we launched domestic flights almost seven years ago and we want to keep the tradition going. So send us your suggestions and if we like them, it's quite possible your inspiration could be flying across the Pacific on one of our new planes...or even as the name of Australia's newest international carrier which is planned to take to the skies next year.

Virgin Blue is partnering with the Mix Network (Mix106.5, Mix101.1, Mix102.3 and 97.3FM) to jointly promote the competition across Adelaide, Brisbane, Melbourne and Sydney. The competition isn't limited to MIX FM listeners, you can enter from anywhere in Australia and if you are successful, one of the MixFM stations will call you with the good news.
To help you with your idea's here are a few handy hints:
The 'name':

  • doesn't necessarily have to include the words 'Virgin' or 'Blue'
  • should stand out from the crowd in the USA and Australia
  • should raise curiosity
  • could be Australian, Aussie or simply might look great on the side of a plane
  • could sound great as in "I'm flying downunder on ......" "I'm flying to the States on ...."
  • should fit well with Virgin Blue and everything we stand for.
Keep in mind, the airline will operate flights between Australia and the United States to begin with but may one day also fly to other overseas destinations around the world and will be based in Australia and be majority Australian owned.
Feeling inspired, here's how the competition will work? To enter you need to be 18 years or older and an Australian resident. Complete the entry form below and tell us in 25 words or less your suggestion and why you think it's just right to fly the skies and represent Australia, Virgin Blue and all the things we stand for... You may only send us one entry but we will give you the opportunity to provide us with up to 10 names on that entry. Submitting the entry form more than once or trying to provide us with more than 10 names in your entry will invalidate your entry.
The competition will close at 12pm AEST on 15 June 2007. We will select 16 semi-finalists and from 18 June 2007 to 21 June 2007, each semi-finalist will be called by one of the MixFM radio stations (Mix106.5, Mix 101.1, Mix 102.3 or 97.3FM).
On 22 June 2007, we will select eight of the 16 semi finalists as finalists. As a finalist you must be able to join us for the announcement of the winner in Sydney on 26 July 2007. For those finalists not from NSW/ACT, Virgin Blue will provide a return airfare for each finalist and their companion from their nearest Virgin Blue port to Sydney to attend the announcement event. We will also provide one night's accommodation.
If you are one of the eight lucky finalists we have fabulous prizes on offer. The overall winner of the competition will receive two return economy airfares each year for five years from the winner's nearest Australian capital city to an international destination serviced by Pacific Blue, Polynesian Blue or Virgin Blue's new international airline. The other finalists will receive two return economy airfares from their nearest Australian capital city to another Australian capital city of their choice flying Virgin Blue.

I bet you are feeling creative now! But before you enter there is some important information we need to tell you:
  • Entry into the competition is subject to the terms of entry which can be viewed below.
  • You must provide a valid email address and daytime telephone number with your entry so that we can contact you if you are selected.
  • If you are selected as one of the finalists but we cannot contact you by 12pm AEST on 20 July 2007 or you can't make it to the announcement event in Sydney on 26 July 2007 then unfortunately you will forfeit receiving any prize for your entry.
  • The prizes for the winning entry and the other finalists are for airfares only. Accommodation costs, spending money, transfer costs etc will be the responsibility of the entrant. If you are the winning entrant you will also be responsible for all international travel documentation such as passports and visas. For further details see the terms of entry.
  • By submitting your entry, you warrant that the entry is your own work. You also warrant that your entry does not infringe the rights of any third party, and you agree to indemnify Virgin Blue against all costs and claims by third parties arising from a breach of this warrant.
  • While we will select a winning entry we may not use the selected name as the name of the airline or as the name of an aircraft. This decision depends on many factors and will be at our discretion.
  • Finally travel on our new international airline will be subject to us obtaining all regulatory approvals to fly.
Happy naming! Submit your entry HERE.
http://www.virginblue.com.au/competitions/name_longhaul/
 

Tiki

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I'll be in the Pantanal, Brazil on 26 July so I guess that's a bit far to go to claim a prize if I won! :rolleyes:
 

jakeseven7

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i thought it was beacuse they don't have the rights for the Virgin name flying outside australia (hence pacific blue)... i thought Singapore airlines owned Virgin Atlantic owned those rights?

regardless must be annoying for DJ to have all these different names not to mention confusing (although does pacific blue even exist anymore?)
 

alien

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its a pity VB aren't giving away a bigger prize considering your giving them a compnay name to use.

Why not free first calss travel for a year?
 

N860CR

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i thought it was beacuse they don't have the rights for the Virgin name flying outside australia (hence pacific blue)... i thought Singapore airlines owned Virgin Atlantic owned those rights?
Singapore Airlines have a 49% share in Virgin Atlantic and, through that, don't allow the use of the Virgin name on DJ's International services.

although does pacific blue even exist anymore
Yes, still running to an ever expanding number of Pacific destinations. I returned from CHC with them on Tuesday.
 

stuartfaz

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alien said:
its a pity VB aren't giving away a bigger prize considering your giving them a compnay name to use.

Why not free first calss travel for a year?
The prize is similar to what DJ gave to the guy who came up with the name 'Virgin Blue', although I think that was 2 free flights a year for life.

Also, I'm led to believe that DJ's U.S. services will have a 2-class configuration, and, given the amount you're allowed to spend over the 5 years:

Virgin Blue Comp. Terms & Conditions said:
the prize for the overall Prize Winning Name is two (2) x return economy airfares each year for five (5) years from the winner's nearest Australian capital city to an International destination serviced by Pacific Blue, Polynesian Blue or Virgin Blue’s new International Airline, valued at up to approximately AU$21,500 including airport and government taxes.
that could equate to free first class travel for 5 years :p

danielribo said:
Singapore Airlines have a 49% share in Virgin Atlantic and, through that, don't allow the use of the Virgin name on DJ's International services.
I wasn't aware of that. Makes sense though. You'd think that DJ would jump at the chance to use the 'Virgin' moniker every chance they could.
 

oz_mark

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alien said:
its a pity VB .....
Hmm, Why don't they just call it VB Airlines (or are they stuck cause some brewery uses thos initials on one of its products)
 

simongr

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That is possibly the worst possible prize I have ever heard of.

I hadnt realised that they were expecting to open up the SYD-LAX route? I thought that the govt had blocked that - or is that just to foreign owned airlines?
 

serfty

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There is an open skies policy between US & Aust for US and Oz Airlines. That is how JQ was easily able to commence it HNL services. And how any other US or Australian airline can fly these routes.

USA however does not allow QF to sell US domestic tickets (e.g. LAX-JFK) on thier own, but they can sell US-<other country> separately (e.g.SFO-YVR).
 

codash1099

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So what's the result? Virgin have been trumpeting that they would be announcing the result on their web site on June 27 but nothing so far.
 

stuartfaz

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codash1099 said:
So what's the result? Virgin have been trumpeting that they would be announcing the result on their web site on June 27 but nothing so far.
The winner is announced July 26. At least that's what they said in the terms and conditions.

By now they would've picked the 8 finalists. That gives them a month to draw up preliminary advertising, livery and whatnot for the launch on July 26.
 

simongr

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This really has tobe one of the cheapest competitions I have ever seen - zero cost to DJ - just a marketing opportunity...
 

codash1099

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stuartfaz said:
The winner is announced July 26. At least that's what they said in the terms and conditions.

By now they would've picked the 8 finalists. That gives them a month to draw up preliminary advertising, livery and whatnot for the launch on July 26.
Yeah, my error. I misread the announcement date. Yet another Senior's Moment - coming thick and fast :oops:
 

simongr

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danielribo said:
Isn't that pretty much the point of a competition?
Yes - but in most cases there is a valuable prize attached rather then just "Yoik - we will save that cost of a design consultant for the name"
 

Mal

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simongr said:
Yes - but in most cases there is a valuable prize attached rather then just "Yoik - we will save that cost of a design consultant for the name"
But think of the poor employee's who had to wade through "wewilllgetyouthere air" or "WeFlyYouFly" and "GdayMate Airlines" and ....

After that type of mental and physical torture, I'd be needing a holiday somewhere!
 

stuartfaz

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simongr said:
Yes - but in most cases there is a valuable prize attached rather then just "Yoik - we will save that cost of a design consultant for the name"
The finalists have already won a trip to Sydney for the launch (big whoop)

The 7 losing finalists get one free return trip anywhere on the Virgin Blue network. The winner gets 2 return trips a year for 5 years anywhere on the Virgin Blue, Pacific Blue, Polynesian Blue or Whatever-theyre-calling-the-new-airline-thats-going-to-the-US networks, up to a value of $21,500.

Not a bad prize :p
 

stuartfaz

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Mal said:
But think of the poor employee's who had to wade through "wewilllgetyouthere air" or "WeFlyYouFly" and "GdayMate Airlines" and ....

After that type of mental and physical torture, I'd be needing a holiday somewhere!
Agreed Mal, there'd be a flood of terrible suggestions that some poor sap at DJ would have to wade through.

For example, my (losing) entry into the competition was red. Seeing as the can't use 'Virgin' (due to Singapore Airlines), and probably wouldn't use 'Blue' (due to jetBlue) I went for the opposite. I thought it sounded catchy.

But alas...:(

:p
 

Mal

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stuartfaz said:
For example, my (losing) entry into the competition was red.
Aaah, but 'red' immediately brings up images of blood, or red ink (ie losses). That kind of negative imagery doesn't help. 'Blue' avoids that by being a friendly colour (eg Blue Sky or Blue ocean etc) - just don't mention "Blue Movie Air" :D

Naming a company is such a fun task. Hope they choose a good name - nothing dopey. I am counting on them to give me cheap airfares (on Qantas :D) to the U.S :D
 
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