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Virgin Blue FFP???

Discussion in 'General Airline Loyalty Program Discussion' started by cssaus, Oct 1, 2005.

  1. cssaus

    cssaus Active Member

    Dec 13, 2004
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    Interesting advertisement in this morning's SMH for a "Rewards Manager" for Virgin. Made mention of working on a loyalty program.
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    Sign of things to come?
     
  2. ksthommo

    ksthommo Active Member

    Jul 4, 2004
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    Hope it's sooner rather then later. Been flying Virgin quite a bit Cairns/Brisbane as I can't justify forking out the extra dollars to fly Qantas. Tried Jetstar, out of 7 flights booked, unable to take 5 because the schedule change meant I couldn't connect to my onward flight and the other 2 flights departure times have been changed to depart 4 hours later.
     


  3. oz_mark

    oz_mark Enthusiast

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    AT least its a sign that something is happening. All we have had to date is some statements about Virgin Blue working on one. Hopefully, if there is a scheme, it won't be too far away.
     
  4. NM

    NM
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    DJ really do need some sort of program, so lets hope this is what it appears on the surface.
     
  5. JohnK

    JohnK Veteran Member

    Mar 22, 2005
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    Interesting to see if it gets off the ground.

    Would they affiliate with any other ff program? Would the program be similar to Qantas where status is based on "status credits" earned or similar to most ff programs where status is based on miles flown?
     


  6. NM

    NM
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  7. tuapekastar

    tuapekastar Established Member

    Mar 16, 2005
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    Article in travel section of yesterday's Melbourne Age (not online as yet) states that DJ is working on FFP. Couple of quotes from it:

    "Virgin Blue has begun hiring specialists to run the frequent flyer program it has resisted for years"

    "VB has already devised the broad framework of the program and is now working on putting in place the alliance partners necessary to give the program global reach and customer appeal"

    Quotes Brett Godfrey as calling it a "category killer". Program also described as "genuinely different".

    This site's founder/carer Clifford Reichlin is quoted in the article once or twice in regard to the number and timing of QF FF seats coming online.

    I guess all shall be revealed in the coming months.
     
  8. Mal

    Mal Enthusiast

    Dec 25, 2004
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    I think that it will be a miles based scheme.

    Special bonuses for certain classes of tickets and such.

    Will have a hotel or two in the program. Add in a car rental firm.

    Not sure if it'll tie back to any credit card. The Virgin CC is the likely candidate, but still not sure.

    As for other airlines? Can only see it joining up with * alliance if it was to join an alliance. As likely as Qantas giving us all free RTW tickets for their birthday!

    Still quite possible that one or two longhaul airlines could be part of the scheme. Would pick Virgin Atlantic and Singapore if I had to pick 2, but there are serious political issues with those choices.

    Hmmm. Time will tell. Just like Lindsay's 1000 post thread, we will not know until the designated time has arrived...
     
  9. MetroAir

    MetroAir Guest

    Is this just something to make people think before considering Ozjet (when and if they take to the sky?).

    Cheers
     
  10. oz_mark

    oz_mark Enthusiast

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    I would have thought some consideration would need to be paid to the aims of the scheme, and as far as I can tell, it is to attract the corporate traveller (those who pay premium fares). This is also the turf that QF would most strongly defend.

    In doing that, I see two requirements for the program - rewards and recognition. The rewards bit is obvious, and the recognition is because my observation is that business type travellers like to have their ego's stroked and made to feel a bit special.

    So, how to provide that in a package that is different? But then, different is Virgin Blue terms seems to be in the delivery rather than any substantive differences. So generally I would expect that:

    1) Some sort of system of levels (whether this based on miles, or SC's or sectors)
    2) Possibly Miles (or shock/horror kilometres) based, but I lean a bit toward them going the AirNZ approach
    3) Ties up with other Virgin companies
    4) Difficult to compare directly with Qantas
    5) Will result in much analysis by people looking for loopholes
     
  11. Kiwi Flyer

    Kiwi Flyer Senior Member

    Sep 24, 2004
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    Thats a given :lol:

    I think it'll only have a couple of partners, VS and SQ being obvious candidates, and only included so they can claim ability to redeem worldwide.

    I dont think will use miles, but instead either credits (earn 1 per flight takes say 15 to redeem) or currency (10 virgin cents per $ spent excl taxes) - will make it hard to compare with QFF.
     
  12. JohnK

    JohnK Veteran Member

    Mar 22, 2005
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    With a lot of discount flights the points earning ability maybe very low. Although corporate clients and overseas travellers are a different proposition. They wouldn't want to be giving away too many flights on $29 & $39 airfares. More advertising of cheap flights out of Avalon and Sydney in yesterdays Sunday Telegraph.

    I just think like any ff scheme there will be a lot of dissapointed people. You can never keep everyone happy.

    Again interesting to see what ff scheme they come up with.
     
  13. oz_mark

    oz_mark Enthusiast

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    6) Virgin will use a selling point of how easy it is to redeem a flight compared to QF
    7) Like all schemes people will sign up, and then discover just how hard it is to actually get something.
    8) Us folk in Perth will be disadvantaged one way or another (its a tradition for us to have a whinge :) )
     
  14. NM

    NM
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    Comparing any status levels with QF will be an interesting exercise. Its very difficult to reach QF top tier status when only flying on discount economy domestic fares. You have to do an incredible amount of travel to get there, and I know some people have been down that track and achieved QF Platinum status!

    So the way most QF Platinum members get there is through international trips and often in paid business or first class - which is where the airline makes most profit and hence wants to provide loyalty incentive.

    But of course we all know that DJ on flies domestic and Pacific Blue to close-by international destinations. And all these are single-class services, so there is not the premium cabin flyer to try to lure with the scheme. If they choose to recognise via multiple status levels, the top level must be attainable through a realistic amount of domestic travel.

    I still think they will try to keep it as simple as possible, perhaps with some points/credits earning rate per flight, possibly depending on the distance flown. Maybe not miles based, but zone based.

    I agree that they are likely to use reward seat availability as a main selling point. So something that makes every seat on the aircraft available as a reward redemption is what I would expect to see.

    The only way I can see them getting global reach for awards is to have some sort of $ value for their "points/credits" and allow them to use used to "purchase" a paid seat on various airlines, in a similar way to how some CC programs operate.

    But again, this is just my opinion and pure speculation. And fun to try to guess and debate before it is all revealed :lol: .
     
  15. oz_mark

    oz_mark Enthusiast

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    Market awaits Virgin Blue loyalty scheme

    With the lead up to Virgin Blue reporting its results, speculation about there FF program resurfaced. This report from seven.com.au newsroom:
    http://seven.com.au/news/business/117637

    Doesn't say anything about what we might expect from the program

    [
     
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