Interesting to see if it gets off the ground.NM said:DJ really do need some sort of program, so lets hope this is what it appears on the surface.
JohnK said:Unless someone has some inside knowledge (has anyone applied for the job yet?) we can only guess, and what better way to spend the time before they announce it than to debate it amongst ourself first .NM said:Would they affiliate with any other ff program? Would the program be similar to Qantas where status is based on "status credits" earned or similar to most ff programs where status is based on miles flown?
My feeling is that they will try to something a little different, especially something different to the QF scheme. It just seems to be the DJ way of doing things and makes it harder to have a head-on comparison or the pros and cons of each program.
I think it is will be a very simple scheme, perhaps along the line of South West Airlines (WN) in the USA. And I doubt it will be affiliated with any other scheme as that would just complicate the scheme.
But I am only providing my thoughts and have no knowledge of what they have planned. And as I said, I think it will be something different to the norm and perhaps have some strange twist that nobody has predicted.
oz_mark said:5) Will result in much analysis by people looking for loopholes
[Budget airline Virgin Blue is due to report an annual net profit of $105 million, but the expected announcement of a long-awaited passenger loyalty program is set capture the market's attention.
Virgin Blue Holdings has projected a net profit for 2004/05 of around $105 million, up from a previously forecast range of $90 million to $100 million.
The previous year's net profit was $159 million.
The company has blamed the profit decline on rising fuel costs and intense competition in the Australian domestic aviation market.
In May, market analysts began speculating that the airline could spend as much as $60 million to start up a loyalty program to build market share and increase its passenger load factor - the amount of paying passengers it carries on average - by five percentage points over five years.
But six months on, no more has been learnt about the program.
JP Morgan analyst David Wilson said Virgin Blue needs a program to at least hold onto market share as it fights for customers against Qantas' budget airline Jetstar.