Vinomofo Wine Deals

[tielec]

Anyone else just get something like the following:

"Hi David,

Annie here from the Marketing team!

Just a quick heads up - you've got '$10.06' unused credit on your account, but it expires at 11:59pm tonight.

Use your code ‘xx_X’ at checkout to access your credit.

Don't miss your chance to put it towards your next order.

Cheers,
Annie"

I don't have any credits with Vinomofo. I assume it's just another of their marketing ploys as the code to use looked fairly generic.

Yup I got it too.

 

[The Warlock]

Anyone else just get something like the following:

"Hi David,

Annie here from the Marketing team!

Just a quick heads up - you've got '$10.06' unused credit on your account, but it expires at 11:59pm tonight.

Use your code ‘xx_X’ at checkout to access your credit.

Don't miss your chance to put it towards your next order.

Cheers,
Annie"

I don't have any credits with Vinomofo. I assume it's just another of their marketing ploys as the code to use looked fairly generic.

If they'd said it was Annie from Accounts it might have sounded more plausible

 

[fkcn]

Me also! But seems to be a min spend as couldn’t apply to a $55 single bottle.

 

[iamsuperandrew]

Since I’ve been actively trying to hold off on the wine buying for a while, does VM uncovered still work?

 

[redbigot]

Since I’ve been actively trying to hold off on the wine buying for a while, does VM uncovered still work?

No.

 

[iamsuperandrew]

No.

Anything similar to know what the wine is?

 

[redbigot]

Anything similar to know what the wine is?

Back to first principles - usually easy to work out of there are scores posted. If there are 2 scores I usually can identify them pretty quickly and let my people know.

Like this one:
Shiraz 2021 - Black Market Deal #71290 - Red Wine

Says Wax-Dipped and then screwcap in the detail \but I think this is likely to be the 2021 vintage of this: Colonel Shiraz 2019 — Lights Valley with 96 from SK and Vinomasters.

 

[redbigot]

Back to first principles - usually easy to work out of there are scores posted. If there are 2 scores I usually can identify them pretty quickly and let my people know.

Like this one:
Shiraz 2021 - Black Market Deal #71290 - Red Wine

Says Wax-Dipped and then screwcap in the detail \but I think this is likely to be the 2021 vintage of this: Colonel Shiraz 2019 — Lights Valley with 96 from SK and Vinomasters.

And unwrapped today Unwrapped: Lights Valley Colonel Shiraz 2021 - Red Wine

 

[Tomis]

Anyone else just get something like the following:

"Hi David,

Annie here from the Marketing team!

Just a quick heads up - you've got '$10.06' unused credit on your account, but it expires at 11:59pm tonight.

Use your code ‘xx_X’ at checkout to access your credit.

Don't miss your chance to put it towards your next order.

Cheers,
Annie"

I don't have any credits with Vinomofo. I assume it's just another of their marketing ploys as the code to use looked fairly generic.

UPDATE: Turns out I had a $40 birthday code to use (didn't receive any notification about that code). So used that code and got one of these for $35 posted:

Greenock Creek Seven Acre Shiraz 2022 - Red Wine

Buy Greenock Creek Seven Acre Shiraz 2022 at Vinomofo Australia. Shop online for epic wine deals, top-rated drops, and handpicked bottles from the top 5% we taste. Delivered fast. Guaranteed damn good.

www.vinomofo.com

Me too and I "fell" for it, only later did I realise that I could have just waited for a $15 or $20 dollar code to come up. It's kind of creative but also kind of false marketing.

 

[Happy Dude]

I got a variation of that email about a month ago. Didn't bite as there's always codes, free delivery etc available.

Hi Happy Dude,

Just a reminder that you have $20.06 in unused credit accessible in your Vinomofo account.

Use your code ‘ xx_xx_ ’ at checkout to access your credit.

Your credit expires at midnight tonight.

Credit Amount: $20.06

Expires: Tonight at 11:59 PM

 

[kevviek]

UPDATE: Turns out I had a $40 birthday code to use (didn't receive any notification about that code). So used that code and got one of these for $35 posted:

Greenock Creek Seven Acre Shiraz 2022 - Red Wine

Buy Greenock Creek Seven Acre Shiraz 2022 at Vinomofo Australia. Shop online for epic wine deals, top-rated drops, and handpicked bottles from the top 5% we taste. Delivered fast. Guaranteed damn good.

www.vinomofo.com

what a deal:

 

[abeja]

Noting that a Light's Valley wine (The Colonel) is mentioned above. It's a sort of phantom brand. I've not been able to discover who the winemakers nor growers are. Nor at which facilities they're made. You can find their minimalist website, which we're informed is "Made with Squarespace" (one might insert adverb "quickly" before "Squarespace"). On the 'About' page, is a vague blurb about Colonel Light naming Barossa, & nothing else. No details on the winemaking process, address, no email address, just a contact form. This brand & website has a twin, Devitt & Moore. Same number of web pages, same layout, same puff of lazy, pseudo history. Both brands have a matching heavy bottle/wax dipped cork/hefty (supposed) RRP approach. I used their 'Contact Us' form about 2 years ago, asking for those things one expects to know (how & where the wines are made etc), & also whether these 2 brands are siblings. I'm awaiting a reply.. A further mystery is how the reviewers manage to come into contact with these wines, in order to give their stellar scores.

 

[abeja]

Noting that a Light's Valley wine (The Colonel) is mentioned above. It's a sort of phantom brand. I've not been able to discover who the winemakers nor growers are. Nor at which facilities they're made. You can find their minimalist website, which we're informed is "Made with Squarespace" (one might insert adverb "quickly" before "Squarespace"). On the 'About' page, is a vague blurb about Colonel Light naming Barossa, & nothing else. No details on the winemaking process, address, no email address, just a contact form. This brand & website has a twin, Devitt & Moore. Same number of web pages, same layout, same puff of lazy, pseudo history. Both brands have a matching heavy bottle/wax dipped cork/hefty (supposed) RRP approach. I used their 'Contact Us' form about 2 years ago, asking for those things one expects to know (how & where the wines are made etc), & also whether these 2 brands are siblings. I'm awaiting a reply.. A further mystery is how the reviewers manage to come into contact with these wines, in order to give their stellar scores.

Answering my own question, I wouldn't be surprised if the mystery company behind these (I'll add Magarey Lane for good measure) starts with "C & ends with "W". Though why that company doesn't list these 3 on their website is curious, so perhaps I'm wrong.

 

[AndrewCowley]

CW wines. Why not name it?

Sam Kim deserves a mention in the back story to these phantom wines.

 

[redbigot]

CW wines. Why not name it?

Sam Kim deserves a mention in the back story to these phantom wines.

Apart from the stupid fantasy RRP it's much the same thing as the big chain own-brands and stuff like 19 Crimes and Squealing Pig.

The new home-grown version of Sam Kim is getting a lot of traction too.

There is a huge amount of wine to try to sell and these marketing ploys are a sign of desperation and inventiveness that annoys people who see the scam and just want to buy the best wine at a price they can afford.

 

[Brissy1]

Winestar have it listed for $119.99
Get ready for "was $119.99 now... "

Lights Valley Colonel Barossa Shiraz 2019

Lights Valley Colonel Barossa Shiraz 2019 - Lights Valley

www.winestar.com.au

 

[redbigot]

Winestar have it listed for $119.99
Get ready for "was $119.99 now... "

Lights Valley Colonel Barossa Shiraz 2019

Lights Valley Colonel Barossa Shiraz 2019 - Lights Valley

www.winestar.com.au

$20 first offered May 2024

Mystery BA197 Super Premium Barossa Valley Shiraz 2019 - Mystery Wine

Mystery BA197 Super Premium Barossa Valley Shiraz 2019 - Mystery Wine

www.winestar.com.au

 

[Brissy1]

From the ACCC...

Ways that a displayed price can be misleading-
Stating the sale price is marked down from an earlier price when:
the items were not sold at that price for a reasonable period right before the sale started, or
only a very small proportion of items were sold at that price right before the sale.

So, I wonder how many dozen Winestar are selling at $119.99

 

[redbigot]

From the ACCC...

Ways that a displayed price can be misleading-
Stating the sale price is marked down from an earlier price when:
the items were not sold at that price for a reasonable period right before the sale started, or
only a very small proportion of items were sold at that price right before the sale.

So, I wonder how many dozen Winestar are selling at $119.99

Winestar (almost) always have their "mystery" wines also listed in plain sight at producer RRP, usually with very limited stock. A friend ordered both the mystery and non-mystery versions of a wine and they contacted him to advise that they were the same and charged him the lower price for the full order.

Although the practice is rife, it's still too comparatively small scale for ACCC to do anything. And although it's an annoying practice, not that many people actually get caught out any more. It's usually not the merchant's fault, the producer usually has a site selling the wine for their RRP and the producer will often list them on other merchants (such as DM) as "Marketplace" items shipped direct from producer so they can claim it's actually being offered/sold at the high price. There are a few merchants who do try to sell the wines at or near full RRP and they should obviously be avoided.
There are plenty of other dodgy deeds between vine and shelf, use this place and other forums to identify the deals that are actually worth the final price.

 

[Brissy1]

Winestar (almost) always have their "mystery" wines also listed in plain sight at producer RRP, usually with very limited stock. A friend ordered both the mystery and non-mystery versions of a wine and they contacted him to advise that they were the same and charged him the lower price for the full order.

Although the practice is rife, it's still too comparatively small scale for ACCC to do anything. And although it's an annoying practice, not that many people actually get caught out any more. It's usually not the merchant's fault, the producer usually has a site selling the wine for their RRP and the producer will often list them on other merchants (such as DM) as "Marketplace" items shipped direct from producer so they can claim it's actually being offered/sold at the high price. There are a few merchants who do try to sell the wines at or near full RRP and they should obviously be avoided.
There are plenty of other dodgy deeds between vine and shelf, use this place and other forums to identify the deals that are actually worth the final price.

Informative. And I agree, except your "not the merchant's fault". They're complicit, and profit from the scam. And fake retail pricing is a scam.