I'm very curious about the context of this article and the Bloomberg interview, and whether or not AJ meant what he said or if he's been misquoted.
I'm all for QF improving their premium product, whether it's mainline or through Qantasia - but while Qantasia has been described as a 'premium' airline, I would have assumed that was to distinguish it against 3K or JQ which are obviously not that (and what everyone feared Qantasia probably would be).
I can understand the baiting comparison with MH and SQ, and talking up the competitiveness of the product - but for short to medium haul Asian regional flights (which is what Qantasia will presumably be flying), their premium product is quite modest (though SQ's is pretty effective). What confuses me is the quote about a 'private jet feel' - there's no way they'll be cramming suites onto a narrow-body A320, so the only scenario I could imagine is to completely tart up the premium cabin and minimise the seating in it (after all, a private jet doesn't exactly cram them in). In turn, that would be incredibly cost-ineffective which is the very purpose QF is supposedly making this investment in the first place.
So colour me very confused by the original statements and the bizarre inferences of this article.
