Feeling Proud: Our New Partnership with R.M. Williams for Qantas Business Class
Following the success of our
Aesop First Class amenity kit, we’ve uplifted our Business Class amenity kit with another incredible partnership, this time with heritage Australian retailer R.M. Williams.
This partnership brings together two iconic Australian brands,
Qantas and
R.M.Williams, both born in the outback and deeply connected to the land. Where Qantas flew over the dust, R.M. Williams rode through it. Together we’ve created a kit that celebrates heritage, quality, and the spirit of travel.
Collectibility is important to our Business Class customers, so we’ve designed four unique kits inspired by Australia’s warm, earthy tones, each featuring a map of Winton-to-Longreach trail, a nod to shared legacy. The kit features a frogmouth opening, making it easy to see and access the skincare essentials from
GROWN ALCHEMIST, RPET socks, comfortable eye mask, 3M earplugs, and a toothbrush with RPET cap. Every detail thoughtfully curated to deliver comfort and tell a story that feels truely Australian.
I’m incredibly proud of this project and grateful for the opportunity to work with R.M. Williams, a brand I have always admired. A huge thank you to their talented team particularly
Rachel Allen,
Amy Barnes,
Karl Candido (Design) and
Victoria Taylor,
Hannah Russell, April Davies (Brand & Marketing).
As always, I am grateful to work with my immediate team
Emma Warburton and
Stephanie Pemberton. A special thank you to
Amy Robson,
Piper Eddington (Marketing),
Brent Winstone,
Jan Chen (Creative), and
Stephanie Maguire,
Madison Davy (Communications).
This kit has already started to enter the network, and the feedback has been overwhelmingly positive. A proud moment for everyone involved, and I can’t wait for more customers to experience it.
#Qantas #RMWilliams #CustomerExperience #Travel #AmenityKit