It seems that anyone can register with the link.
The Red Planet Panel is an independent online market research program established by Qantas and comprised exclusively of Qantas Frequent Flyers. We invite you to join and share your views on a range of topics including brands, products and services important to Australian businesses. By participating in the panel, you can earn Qantas Points as well as a chance to win a share of 7.8 million points over the next 12 months. |
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sounds like QF has joined forces/selling points to the on-line survey business... and I guess the points 'prizes' have been sold to the company commissioning the research for a hefty price.
Given they're launching a new digital-focussed market research company, my hypothesis would be that they're trying to build a database of people fitting particular profiles to send future surveys to / sell the information of. Most likely they started by targeting people in certain age brackets.
I'm thinking more down the lines of they're using their existing skills / databases under QF Loyalty to build additional revenue in to the company. If they had sold QF Loyalty, I think this would have been a logical line for them to go down. Will be interesting to watch it evolve and how it performs.
Nah, I got the e-mail at 5.53pm.
I suspect this will be something like eRewards; a lot of time spent for very little in return. Not sure that I'll bother. :-|
I think you missed a bitt "up to 300 points per survey" ended up as ZERO .
Earn up to 300 points for every completed survey from 1 August 2015.
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