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OZJET brand: "Budget" not "Business"

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bammac

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I have just noticed the new OZJet ads on TV here in Melbourne. The ads have Murray Walker (the voice of F1 fame) in one of the seats on board talking about the benefits etc.

I have to say, the whole ad looked pretty dreadful, from the production quality/values of the ad to the livery of the Aircraft.

For me the branding and picture they are painting does not ooze Business class to me. It looks more like an EasyJet operation, I'm not knocking Easy Jet as they have positioned themselves for the budget end of the UK market.

But OzJet is targeting the upper end of econ/business class, and the look & feel to me does not hit the mark.

I know it's still early days and they have yet to start flying, but coming from an advertising background I know how important it is to get it right from the word go.

I'm curious to see what the rest of you think/percieve of OZJet at the moment a few weeks/months from it's first flight.
 

Warks

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Have not seen the ad so can't comment but unless they somehow tie up some big businesses to use them I can't see them succeeding. The lure of QFF points is too great for most travellers. That's why Vermin has been unsuccessful at attracting business travellers. Perhaps Velocoty will make a difference but working for a big corporation I know we get enough of a deal from QF to stick with them.
Maybe they will chase the cheapo end after all?
 

clifford

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Fly OzJet? Why would you? Don't think I would.

Sounds a bit like Lauda?
 

Dave Noble

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Warks said:
The lure of QFF points is too great for most travellers.
I wouldn't say that 1k points is that appealling given the reward costs these days plus having to pay fines to cover fuel

Personally, a business seat for $270 is fairly appealling over having an economy seat for the same sort of price

Dave
 

Warks

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Dave Noble said:
Warks said:
The lure of QFF points is too great for most travellers.
I wouldn't say that 1k points is that appealling given the reward costs these days plus having to pay fines to cover fuel

Personally, a business seat for $270 is fairly appealling over having an economy seat for the same sort of price

Dave
I would say that is the reality but the perception is probably what I said for most people. I don't think too many analyse it that much. All the taxes are rendering points less attractive certainly.
 

Dave Noble

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Warks said:
I would say that is the reality but the perception is probably what I said for most people. I don't think too many analyse it that much. All the taxes are rendering points less attractive certainly.
Conversely I suggest the opposite for those that are not so addicted to FF points that they consider those over everything else

Dave
 

Yada Yada

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Dave Noble said:
Warks said:
I would say that is the reality but the perception is probably what I said for most people. I don't think too many analyse it that much. All the taxes are rendering points less attractive certainly.
Conversely I suggest the opposite for those that are not so addicted to FF points that they consider those over everything else

Dave
I haven't seen the advertisements yet but I'm definitely tempted by OzJet. My only concern as expressed elsewhere is the age of their aircraft. I have nothing else on which to base this fear but it's real for me nonetheless. I guess I am a nervous nellie! :(

I'm one for whom points mean almost nothing. I don't count them as having much value at all, and have yet to use mine for anything at all. My wife will probably use them before Xmas to purchase something from the Qantas online shop. :roll:

I like the sound of the Virgin FF program because I feel like I will actually be able to use my points relatively easily. Can't say that for Qantarse. :(
 

N860CR

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A well maintained older aircraft can be just as safe as a newer one. The actual age of an aircraft isn't based on its years, rather Total Time In Service and Landings. Obviously, the older the plane (generally) the greater the TTIS, however as long as they're well maintained - they're safe. European Aviation is a proven, well established company and I'm sure that'll all carry over to OzJet
 

serfty

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There's an article in today's Fairfax Newspaper Sites:

Wizard of OzJet finds the winning formula.
History suggests Paul Stoddart is used to competing on just a wing and a prayer, writes Ian Porter.

FIRST Paul Stoddart once bought Minardi, the world's least successful formula one team. Now he plans to enter the Australian commercial aviation market, where the corporate graveyard is bulging with companies unable to handle the pace of the opposition.

And if OzJet — the new business-class airline — flies in a business sense, Australian investors may get a chance to own some shares in a public float that could be less than three years away. ...

...OzJet will also offer meals served on china crockery, and all for a return fare of $650. That's equivalent to the Qantas fully flexible economy air fare.

The Qantas return business class fare to Sydney has recently been cut from $1150 to $811 and Stoddart is banking on Qantas not being able to go much lower. "If Qantas dropped its business class fare to match us, then they'd have to price below their own full flexible economy price of $671, so what are they going to do with that price? Lower it to Jetstar prices? ...
 

needaholiday

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Aug 29, 2005
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Agree with danielribo

Age shouldn't be a huge issue as long as the a/c are well maintained, and don't fly lots of short sectors.

In 1988, a 19 year old Aloha Airlines 737-200 had a roof peel off in flight, however it became apparent whilst age was a factor, it wasn't the main issue. It was the high number of take-off/landing resulant compression/decompression cycles coupled with metal fatigue and corrosion. In Hawaii there are some of the shortest sectors in the world, and the contstant exposure to warm sea air couldn't have helped.

Remarkably the aircraft was able to land safely.

European and Australian routes should be less arduous on the equipment. It might be worth looking at the previous operators of teh OZjet fleet....


http://en.wikipedia.org/wiki/Aloha_Flight_243
 

Yada Yada

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needaholiday said:
Agree with danielribo
Age shouldn't be a huge issue as long as the a/c are well maintained, and don't fly lots of short sectors.

[snip]

European and Australian routes should be less arduous on the equipment. It might be worth looking at the previous operators of teh OZjet fleet....
I had a look at the list of previous operators, but don't know much about them nor have any idea if they flew lots of small sectors or not.

- Peter
 

N860CR

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You can safely assume that Stoddart would have researched the aircrafts history before buying them and isn't going to buy one thats had a hard life. After all, the more aged the plane, the more money it costs to run it. With the huge number of used aircraft available on the market, I'm sure only the very best ones will be wearing OzJet colours. I thought he'd used some of his Euro planes to start with?
 

Yada Yada

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danielribo said:
You can safely assume that Stoddart would have researched the aircrafts history before buying them and isn't going to buy one thats had a hard life. After all, the more aged the plane, the more money it costs to run it. With the huge number of used aircraft available on the market, I'm sure only the very best ones will be wearing OzJet colours. I thought he'd used some of his Euro planes to start with?
I'm doing a SYD-MEL-SYD trip on DJ tomorrow but for the next one in a few weeks I might fly down DJ and come back on O7 to see what it's like.
 

needaholiday

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Another point, how those old engines go on the noise restrictions, will hushkits (if fitted) keep them in the clear for a while to come?
 

clifford

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danielribo said:
A well maintained older aircraft can be just as safe as a newer one. The actual age of an aircraft isn't based on its years, rather Total Time In Service and Landings. Obviously, the older the plane (generally) the greater the TTIS, however as long as they're well maintained - they're safe. European Aviation is a proven, well established company and I'm sure that'll all carry over to OzJet
Good luck
:)
 

meloz

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More chance of winning lotto than getting killed in an aircraft accident. Let's put things in perspective.

I'm willing to gamble on both.
 

N860CR

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Last I heard the averaged age of an aircraft in Australia is 25 years, and considering the exceptional safety record this country as a whole has, I don't think we have anything at all to worry about
 

NM

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meloz said:
More chance of winning lotto than getting killed in an aircraft accident. Let's put things in perspective.

I'm willing to gamble on both.
Lotto is not gambling ... its a short-term, high-risk investment.

I don't see my air travel as either short-term nor high-risk. But my FF points are an investment :D .
 
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