OZJET brand: "Budget" not "Business"

Discussion in 'Open Discussion' started by bammac, Nov 20, 2005.

  1. I have just noticed the new OZJet ads on TV here in Melbourne. The ads have Murray Walker (the voice of F1 fame) in one of the seats on board talking about the benefits etc.

    I have to say, the whole ad looked pretty dreadful, from the production quality/values of the ad to the livery of the Aircraft.

    For me the branding and picture they are painting does not ooze Business class to me. It looks more like an EasyJet operation, I'm not knocking Easy Jet as they have positioned themselves for the budget end of the UK market.
    Registered Users don't see this and have the option of removing all other advertisements.  Register HERE

    But OzJet is targeting the upper end of econ/business class, and the look & feel to me does not hit the mark.

    I know it's still early days and they have yet to start flying, but coming from an advertising background I know how important it is to get it right from the word go.

    I'm curious to see what the rest of you think/percieve of OZJet at the moment a few weeks/months from it's first flight.
     
  2. Warks

    Warks Established Member

    Oct 9, 2003
    2,111
    808
    Sydney
    Have not seen the ad so can't comment but unless they somehow tie up some big businesses to use them I can't see them succeeding. The lure of QFF points is too great for most travellers. That's why Vermin has been unsuccessful at attracting business travellers. Perhaps Velocoty will make a difference but working for a big corporation I know we get enough of a deal from QF to stick with them.
    Maybe they will chase the cheapo end after all?
     
  3. clifford

    clifford Established Member

    Jul 6, 2004
    1,689
    216
    Canberra / London
    Fly OzJet? Why would you? Don't think I would.

    Sounds a bit like Lauda?
     
  4. Dave Noble

    Dave Noble Senior Member

    Oct 10, 2005
    6,419
    8
    I wouldn't say that 1k points is that appealling given the reward costs these days plus having to pay fines to cover fuel

    Personally, a business seat for $270 is fairly appealling over having an economy seat for the same sort of price

    Dave
     
  5. aus_flyer

    aus_flyer Established Member

    Feb 15, 2005
    1,361
    25
    Brisbane
    Pretty boring website too!
     
  6. Warks

    Warks Established Member

    Oct 9, 2003
    2,111
    808
    Sydney
    I would say that is the reality but the perception is probably what I said for most people. I don't think too many analyse it that much. All the taxes are rendering points less attractive certainly.
     
  7. Dave Noble

    Dave Noble Senior Member

    Oct 10, 2005
    6,419
    8
    Conversely I suggest the opposite for those that are not so addicted to FF points that they consider those over everything else

    Dave
     
  8. Yada Yada

    Yada Yada Established Member

    Dec 6, 2004
    1,872
    8
    1F
    I haven't seen the advertisements yet but I'm definitely tempted by OzJet. My only concern as expressed elsewhere is the age of their aircraft. I have nothing else on which to base this fear but it's real for me nonetheless. I guess I am a nervous nellie! :(

    I'm one for whom points mean almost nothing. I don't count them as having much value at all, and have yet to use mine for anything at all. My wife will probably use them before Xmas to purchase something from the Qantas online shop. :roll:

    I like the sound of the Virgin FF program because I feel like I will actually be able to use my points relatively easily. Can't say that for Qantarse. :(
     
  9. N860CR

    N860CR Established Member

    Nov 30, 2004
    3,059
    650
    Brisbane & Sydney
    A well maintained older aircraft can be just as safe as a newer one. The actual age of an aircraft isn't based on its years, rather Total Time In Service and Landings. Obviously, the older the plane (generally) the greater the TTIS, however as long as they're well maintained - they're safe. European Aviation is a proven, well established company and I'm sure that'll all carry over to OzJet
     
  10. serfty

    Moderator

    Nov 16, 2004
    36,840
    6,702
    MEL
    Flight Map:
    View my flight map
    There's an article in today's Fairfax Newspaper Sites:

    Wizard of OzJet finds the winning formula.
     
  11. needaholiday

    needaholiday Intern

    Aug 29, 2005
    58
    0
    Sydney Aust.
    Agree with danielribo

    Age shouldn't be a huge issue as long as the a/c are well maintained, and don't fly lots of short sectors.

    In 1988, a 19 year old Aloha Airlines 737-200 had a roof peel off in flight, however it became apparent whilst age was a factor, it wasn't the main issue. It was the high number of take-off/landing resulant compression/decompression cycles coupled with metal fatigue and corrosion. In Hawaii there are some of the shortest sectors in the world, and the contstant exposure to warm sea air couldn't have helped.

    Remarkably the aircraft was able to land safely.

    European and Australian routes should be less arduous on the equipment. It might be worth looking at the previous operators of teh OZjet fleet....


    http://en.wikipedia.org/wiki/Aloha_Flight_243
     
  12. Yada Yada

    Yada Yada Established Member

    Dec 6, 2004
    1,872
    8
    1F
    I had a look at the list of previous operators, but don't know much about them nor have any idea if they flew lots of small sectors or not.

    - Peter
     
  13. N860CR

    N860CR Established Member

    Nov 30, 2004
    3,059
    650
    Brisbane & Sydney
    You can safely assume that Stoddart would have researched the aircrafts history before buying them and isn't going to buy one thats had a hard life. After all, the more aged the plane, the more money it costs to run it. With the huge number of used aircraft available on the market, I'm sure only the very best ones will be wearing OzJet colours. I thought he'd used some of his Euro planes to start with?
     
  14. Yada Yada

    Yada Yada Established Member

    Dec 6, 2004
    1,872
    8
    1F
    I'm doing a SYD-MEL-SYD trip on DJ tomorrow but for the next one in a few weeks I might fly down DJ and come back on O7 to see what it's like.
     
  15. needaholiday

    needaholiday Intern

    Aug 29, 2005
    58
    0
    Sydney Aust.
    Another point, how those old engines go on the noise restrictions, will hushkits (if fitted) keep them in the clear for a while to come?
     
  16. Dave Noble

    Dave Noble Senior Member

    Oct 10, 2005
    6,419
    8
    That was just a 737 Convertible :)

    Dave
     
  17. clifford

    clifford Established Member

    Jul 6, 2004
    1,689
    216
    Canberra / London
    Good luck
    :)
     
  18. meloz

    meloz Member

    Sep 25, 2005
    332
    56
    More chance of winning lotto than getting killed in an aircraft accident. Let's put things in perspective.

    I'm willing to gamble on both.
     
  19. N860CR

    N860CR Established Member

    Nov 30, 2004
    3,059
    650
    Brisbane & Sydney
    Last I heard the averaged age of an aircraft in Australia is 25 years, and considering the exceptional safety record this country as a whole has, I don't think we have anything at all to worry about
     
  20. NM

    NM
    Moderator

    Aug 27, 2004
    15,698
    1,179
    Flight Map:
    View my flight map
    Lotto is not gambling ... its a short-term, high-risk investment.

    I don't see my air travel as either short-term nor high-risk. But my FF points are an investment :lol: .
     
Loading...

Share This Page