bammac
Intern
- Joined
- Nov 18, 2005
- Posts
- 72
I have just noticed the new OZJet ads on TV here in Melbourne. The ads have Murray Walker (the voice of F1 fame) in one of the seats on board talking about the benefits etc.
I have to say, the whole ad looked pretty dreadful, from the production quality/values of the ad to the livery of the Aircraft.
For me the branding and picture they are painting does not ooze Business class to me. It looks more like an EasyJet operation, I'm not knocking Easy Jet as they have positioned themselves for the budget end of the UK market.
But OzJet is targeting the upper end of econ/business class, and the look & feel to me does not hit the mark.
I know it's still early days and they have yet to start flying, but coming from an advertising background I know how important it is to get it right from the word go.
I'm curious to see what the rest of you think/percieve of OZJet at the moment a few weeks/months from it's first flight.
I have to say, the whole ad looked pretty dreadful, from the production quality/values of the ad to the livery of the Aircraft.
For me the branding and picture they are painting does not ooze Business class to me. It looks more like an EasyJet operation, I'm not knocking Easy Jet as they have positioned themselves for the budget end of the UK market.
But OzJet is targeting the upper end of econ/business class, and the look & feel to me does not hit the mark.
I know it's still early days and they have yet to start flying, but coming from an advertising background I know how important it is to get it right from the word go.
I'm curious to see what the rest of you think/percieve of OZJet at the moment a few weeks/months from it's first flight.