This idea may be mentioned already or mentioned in a similar form.
What are your thoughts on paying a premium on confirmed upgrade? Pay x points to use the lottery system or pay x+y points to get a confirmed upgrade, subject to availability at the time.
If it's me, I'm willing to pay x+10%.
Personally, I like the old UC system better. The new changes about SMS is just fluff, it doesn't tackle the real issue.
I don't know, I'd have to think about it. I mean there are many issues here, including whether "Upgrades" should have a different inventory control to "Awards". In the old days, and for domestic, they are both controlled by "U" availability, so allowing confirmed upgrades eats into awards for example.
I always look at transpacifics here, when skybeds were launched, upgrades from Y to J went from 40,000 to 72,000 for a one-way upgrade (amongst other program changes). One would probably argue that the value of the J product increased as well.
In the short term, I feel the low-hanging fruit for QF is to either:
a/ Allow confirmed upgrades for non-sale fare classes; or
b/ Allow all fare classes to participate in the lottery.
The current system simply doesn't make sense, and IMHO, you shouldn't expect pax to pay more for an upgradeable fare - and then have no guarantees.
The other questions are ones for QF to look at more deeply and apply to their RM models (which of course we don't have access to).
But given they have to magic power to capacity control as they see fit - I truly believe that there are easy improvements to the system that can be made that at least give "some" additional access/benefit to FFs, whilst maintaining revenue for QF.
The latest improvements, in which they have stated their goal to process upgrades right up until the last minute, to minimise empty premium seats, shows that they are keen to get some revenue from as many seats as possible - whether cash or points.