Dan Murphy's and Other Wine Deals

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Cheddar are doing a 20% cashback at First Choice ($50 cap). Not that much is appealing, but Wynns BL Cab 2015 comes down to $28 after cashback. If you buy a case, it comes down to under $26 a bottle. Availability is pretty patchy near me.
 
Junior royal said:
Find it reall6

Yes, I find it almost impossible to deal with them
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Hoping I might be able to shed some light on this.

BWS are set up as a convenience purchase predominately (proximity to a Woolworths or in a shopping centre) meaning that you pay for the convenience with higher prices than that of a Dan's for instance. The shear amount of data that Endeavour Drinks group captures (via scan data or app) gives them the ability to understand the purchase behaviour, demographics and spend patterns at a store level. A large part of the range is different per store due to the data captured, prices and discounts offered differ too.

The large discounts on premium products are "loss leaders" higher RRP with more margin. Reduce the margin and pull in more consumers who are likely to buy something else while they are there. Quite a common practice. The data captured they will know if you buy a loss leading product you have a higher propensity to buy product A,B and/or C therefore increasing you basket size and spend.
 
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RWB said:
Hoping I might be able to shed some light on this.

BWS are set up as a convenience purchase predominately (proximity to a Woolworths or in a shopping centre) meaning that you pay for the convenience with higher prices than that of a Dan's for instance. The shear amount of data that Endeavour Drinks group captures (via scan data or app) gives them the ability to understand the purchase behaviour, demographics and spend patterns at a store level. A large part of the range is different per store due to the data captured, prices and discounts offered differ too.

The large discounts on premium products are "loss leaders" higher RRP with more margin. Reduce the margin and pull in more consumers who are likely to buy something else while they are there. Quite a common practice. The data captured they will know if you buy a loss leading product you have a higher propensity to buy product A,B and/or C therefore increasing you basket size and spend.
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Understand but that doesn't mean they can't have a well designed user friendly app.
 
Junior royal said:
Understand but that doesn't mean they can't have a well designed user friendly app.
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Think you're missing the point - Having a well designed app for you to search only clearance products would not be high on their priorities and makes no sense for them to invest in.

Something like vinomofo better aligns with our shopping mission of lowest/clearance prices
 
RWB said:
Hoping I might be able to shed some light on this.

BWS are set up as a convenience purchase predominately (proximity to a Woolworths or in a shopping centre) meaning that you pay for the convenience with higher prices than that of a Dan's for instance. The shear amount of data that Endeavour Drinks group captures (via scan data or app) gives them the ability to understand the purchase behaviour, demographics and spend patterns at a store level. A large part of the range is different per store due to the data captured, prices and discounts offered differ too.

The large discounts on premium products are "loss leaders" higher RRP with more margin. Reduce the margin and pull in more consumers who are likely to buy something else while they are there. Quite a common practice. The data captured they will know if you buy a loss leading product you have a higher propensity to buy product A,B and/or C therefore increasing you basket size and spend.
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This is great info and all of it makes sense except your definition of a loss leader. Nothing they sell on sale is anywhere near losing money, they are all extremely inflated rrps.

A loss leader would be the various confectionery that goes on sale at a supermarket each week, usually 50% off.
 
adam149 said:
This is great info and all of it makes sense except your definition of a loss leader. Nothing they sell on sale is anywhere near losing money, they are all extremely inflated rrps.

A loss leader would be the various confectionery that goes on sale at a supermarket each week, usually 50% off.
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That's okay, we can have a different opinion. Loss Leader strategies have many mechanics and outcomes. I would argue that having Moss Wood or Wolf Blass Black Label at 50% (circa $65 per bottle and $20 below the rest of the market) is an example of a loss leader strategy to attract new customers or sell additional products to existing customers.

The example you refer to in confectionary is common in highly commoditised categories - think shampoo. High RRP when not on promo. Always on 1/2 price or 2 for 1, 3 out of every 4 weeks. Volume is the aim of the game. Works well when the purchase decision is made at the shelf.
 
RWB said:
That's okay, we can have a different opinion. Loss Leader strategies have many mechanics and outcomes. I would argue that having Moss Wood or Wolf Blass Black Label at 50% (circa $65 per bottle and $20 below the rest of the market) is an example of a loss leader strategy to attract new customers or sell additional products to existing customers.

The example you refer to in confectionary is common in highly commoditised categories - think shampoo. High RRP when not on promo. Always on 1/2 price or 2 for 1, 3 out of every 4 weeks. Volume is the aim of the game. Works well when the purchase decision is made at the shelf.
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Perhaps I've just missed the deals you are referring to
 

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