Dan Murphy's and Other Wine Deals

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Joined
Apr 7, 2019
Posts
387
Quote: ""We tweak the wine style to meet the Chinese consumer," Mr Grundel said."
That's just complete and utter baloonery. It's a phrase that gets repeated over and over in the industry to validate some coughty move they're doing to their wines, and honestly paints a terrible picture of the overall Chinese consumer. Yes, they do heavily favour icon brands, mainly because those big brands were the first movers into their market, so there is a strong association there. Perhaps similar to here how we call portable coolers "eskys" or "band-aid" for adhesive bandages, their recognition of red wine started with '82 Lafite which had a presence in many 90's HK films. So, it's just going to take time for the market there to mature.

"We tweak our business model to meet the Chinese market", is a more accurate statement. Like many, many other Chinese businesses, selling just 1 item to 1 person in their market, can sustain that business for a lifetime. The product does not neccessarily have to be good, as return customers are not as important as we see in Australia.

So while I'm sure everyone here has avoided such wineries, I hope there is an understanding that, making the wine more 'approachable' and 'silky' while jacking the msrp for the Chinese market, is simply that winery taking the mickey out of them. You only need to cheat 1.4 billion people once to be laughing your way to the bank.

/offtopicrantover
 

Tannin

Active Member
Joined
Oct 26, 2007
Posts
681
"We tweak our business model to meet the Chinese market", is a more accurate statement.

/offtopicrantover
And yet every wine I've tasted for the China market has been.... unrefined cough. Where's your proof? They're not exporting the same wine under the same label to China most of the time.
 

Cruiser Elite

Enthusiast
Joined
Oct 31, 2010
Posts
12,556
And yet every wine I've tasted for the China market has been.... unrefined cough. Where's your proof? They're not exporting the same wine under the same label to China most of the time.
That’s biggest load of rubbish I have ever read! Enlighten the forum as to exactly how many times you have been to China in last 20 years and how many Australian wines you have had there?

Coz for me personally it’s >100s and SPB on the money - Penfolds there same here - other well known labels same same - pls post your anecdotes
 

AnzacPaul

Intern
Joined
Apr 14, 2022
Posts
92
St Hallet Faith on sale $76.98/6

 

kevviek

Active Member
Joined
Jun 29, 2014
Posts
917
Translation: “We increase the price x10 to make our sh**y wine more attractive to the Chinese consumer.” 😜
I still remember my first trip to Beijing and the wonder about how much more expensive everything was there, until a local explained to me that the same quality exists across different shopping centres and only the price varies according to how well off people want to appear, which dictates where they shop.
 

Tannin

Active Member
Joined
Oct 26, 2007
Posts
681
That’s biggest load of rubbish I have ever read! Enlighten the forum as to exactly how many times you have been to China in last 20 years and how many Australian wines you have had there?
Clearly we both have very strong opinions on this so I'm not respectfully not going to bite. I've never been to China, have refused to set foot there for a very long time. I said wine FOR China, not IN China.
 

Lenscap

Junior Member
Joined
Aug 23, 2019
Posts
30
Heads up for all those chasing babies at penfolds. Don't personally drink the stuff.
 

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