CX Attempting to Offset the Effects of Covid-19/Coronavirus on Travel

Archphoto

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Seems CX is attempting to soften the blow brought about by Covid-19 and reduced travel for many of their Marco Polo members. Got an email this afternoon stating the following:

"Dear Ozphoto

We understand that concerns about the coronavirus and travel restrictions imposed by different countries may have affected your travel plans recently, and the number of club points you were able to earn.

Because we value your loyalty,
we are crediting your account with 10 additional club points each month for February, March and April 2020.*

More time to use your mid-tier benefit

We are also reissuing all Lounge Passes that expire in February, March and April 2020, for another 6 months, so you can continue to enjoy our award-winning lounges when your travel resumes. The reissue will take 7 working days from the date of expiry.

We will continue to monitor the situation beyond April and will announce any changes at the appropriate time.

Yours sincerely,
Cheuk Lo
Head of Customer Loyalty"


It's interesting to see their approach to a reduction in travel by their Marco Polo members and their decision making as to how to acknowledge such loyalty is being hampered through no fault of either CX or the travellers themselves.

One has to wonder how it will impact CX as time wears on and what their next steps will be should it drag on past March. Not a great time to be an airline, hotel or anyone that relies upon the travel industry for employment/income/profits.
 

PineappleSkip

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Yeah, I like CX and worry about them. Awful lot of planes parked at HKG right now. However I think this is gonna drag along for a very long time yet. 2002 SARS went for nine months.

30 club points won’t get you to Diamond any time soon. I think I like DSC promos better!

cheers skip
 

Archphoto

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Yeah, I like CX and worry about them. Awful lot of planes parked at HKG right now. However I think this is gonna drag along for a very long time yet. 2002 SARS went for nine months.

30 club points won’t get you to Diamond any time soon. I think I like DSC promos better!

cheers skip

Yes, I fly them out of ADL, but it looks like they're pulling some (or all?) of these flights too. Maybe DSC will be next on the menu to help ease the travel pains they experience.

But if I'm reading correctly, they'll credit 30 SCs even if you don't fly, which is pretty generous; might be enough to push someone into Diamond. ;)
 

AIRwin

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Received this email from CX about an elevated (enhanced?) experience:
Screenshot_20210531-202647-730.png
 
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PineappleSkip

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I got it too. Someone at CX has been reading a communication cookbook and is up to the chapter about teasers; hoping to build anticipation and excitement with cryptic messaging. It failed to excite me. I'll await the announcement(s)

Cheers skip
 

Mattg

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“Lifestyle experience that’s totally tailored to you” = low-cost carrier/bundled fares? 🙄

These kinds of “we’re announcing something soon” announcements are so pointless and just confuse people. After reading that email I was annoyed that Cathay had wasted my time by sending an email with no actual information.
 
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AIRwin

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These kinds of “we’re announcing something soon” announcements are so pointless and just confuse people. After reading that email I was annoyed that Cathay had wasted my time by sending an email with no actual information.
CX Director Customer Simon Large, who was responsible for managing brand, corporate and marketing communications, as well as loyalty programs, has resigned and will leave on July 31:
 

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