Re: DJ happy hour - Business Class sale $200 for many destinations
We ended up booking MEL-BNE and MEL-SYD return during this sale.
For me, MEL-SYD is such a short flight that going in J, even if discounted, is a bit of a silly treat for us. It's not necessary, but it will be nice for something different but we won't do it regularly, even with the points and SC earn.
MEL-BNE though, is getting into the smarter, more serious territory and this route immediately sparked my interest. As I will be gold by that stage, with family pooling back to my partner we are looking at some serious SCs and points for minimal outlay (I think we're getting 120 SCs and 10,000 points each). We were smart enough to go during main meal service windows and I think will make a weekend away pretty special.
I am fairly confident Friday at 4pm will quickly become my favourite 2 hours of the week as I don't think we've seen the last of this. I wait to see whether we continue to see 'silly indulgences' like MEL-SYD dangled in front of us, or whether we are offered more serious, smarter (for earn/value etc), longer routes (if they offer direct MEL-CNS in J for even $299 each way I will probably go once a month).
I have great respect for VA offering last fridays fare on ALL direct flights to those destinations rather than the usual JQ/TT sale fares where only a 6am flight is at the sale price!